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Norms that distinguish between marketing and manufacturing

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  • Kahn, Kenneth B.
  • Mentzer, John T.

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  • Kahn, Kenneth B. & Mentzer, John T., 1994. "Norms that distinguish between marketing and manufacturing," Journal of Business Research, Elsevier, vol. 30(2), pages 111-118, June.
    • Handle: RePEc:eee:jbrese:v:30:y:1994:i:2:p:111-118
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    Cited by:

    1. Kok, Robert A.W. & Hillebrand, Bas & Biemans, Wim G., 2002. "Market-oriented product development as an organizational learning capability: findings from two cases," Research Report 02B13, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    2. Arndt, Aaron D. & Karande, Kiran & Landry, Timothy D., 2011. "An Examination of Frontline Cross-functional Integration during Retail Transactions," Journal of Retailing, Elsevier, vol. 87(2), pages 225-241.
    3. Rui Soucasaux Sousa, 1998. "THE INTERFACE BETWEEN MARKETING AND MANUFACTURING: A STRATEGIC and FUNCTIONAL PERSPECTIVE," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
    4. Hillebrand, Bas & Biemans, Wim G., 2003. "The relationship between internal and external cooperation: literature review and propositions," Journal of Business Research, Elsevier, vol. 56(9), pages 735-743, September.
    5. repec:dgr:rugsom:02b13 is not listed on IDEAS
    6. Ambrose, Scott C. & Matthews, Lucy M. & Rutherford, Brian N., 2018. "Cross-functional teams and social identity theory: A study of sales and operations planning (S&OP)," Journal of Business Research, Elsevier, vol. 92(C), pages 270-278.

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