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The price-choice relationship: A contingent processing approach

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  • Olshavsky, Richard W.
  • Aylesworth, Andrew B.
  • Kempf, DeAnna S.

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  • Olshavsky, Richard W. & Aylesworth, Andrew B. & Kempf, DeAnna S., 1995. "The price-choice relationship: A contingent processing approach," Journal of Business Research, Elsevier, vol. 33(3), pages 207-218, July.
    • Handle: RePEc:eee:jbrese:v:33:y:1995:i:3:p:207-218
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    1. Tibor Scitovszky, 1944. "Some Consequences of the Habit of Judging Quality by Price," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 12(2), pages 100-105.
    2. Nedungadi, Prakash, 1990. "Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 263-276, December.
    3. Lynch, John G, Jr & Marmorstein, Howard & Weigold, Michael F, 1988. "Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 169-184, September.
    4. Olshavsky, Richard W & Granbois, Donald H, 1979. "Consumer Decision Making-Fact or Fiction?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 93-100, Se.
    5. Park, C Whan & Smith, Daniel C, 1989. "Product-Level Choice: A Top-Down or Bottom-Up Process?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 289-299, December.
    6. Rosen, Dennis L & Olshavsky, Richard W, 1987. "A Protocol Analysis of Brand Choice Strategies Involving Recommendations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 440-444, December.
    7. Lynch, John G, Jr & Srull, Thomas K, 1982. "Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 18-37, June.
    8. Brucks, Merrie, 1985. "The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 1-16, June.
    9. Bettman, James R & Sujan, Mita, 1987. "Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 141-154, September.
    10. Rao, Vithala R, 1984. "Pricing Research in Marketing: The State of the Art," The Journal of Business, University of Chicago Press, vol. 57(1), pages 39-60, January.
    11. Itamar Simonson & Stephen Nowlis & Katherine Lemon, 1993. "The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality," Marketing Science, INFORMS, vol. 12(4), pages 357-377.
    12. Rao, Akshay R & Monroe, Kent B, 1988. "The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 253-264, September.
    13. Brown, Steven P & Stayman, Douglas M, 1992. "Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 34-51, June.
    14. Johnson, Michael D, 1988. "Comparability and Hierarchical Processing in Multialternative Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 303-314, December.
    15. Johnson, Michael D, 1984. "Consumer Choice Strategies for Comparing Noncomparable Alternatives," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 741-753, December.
    16. Biehal, Gabriel & Chakravarti, Dipankar, 1986. "Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 382-405, March.
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    2. Roy, Abhik & Henry, Walter, 1995. "Special issue on Pricing Strategy and the Marketing Mix," Journal of Business Research, Elsevier, vol. 33(3), pages 183-185, July.

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