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Consumer acculturation processes and cultural conflict : How generalizable is a North American model for marketing globally?

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  • Gentry, James W.
  • Jun, Sunkyu
  • Tansuhai, Patriya

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  • Gentry, James W. & Jun, Sunkyu & Tansuhai, Patriya, 1995. "Consumer acculturation processes and cultural conflict : How generalizable is a North American model for marketing globally?," Journal of Business Research, Elsevier, vol. 32(2), pages 129-139, February.
    • Handle: RePEc:eee:jbrese:v:32:y:1995:i:2:p:129-139
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    References listed on IDEAS

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    1. Mehta, Raj & Belk, Russell W, 1991. "Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 398-411, March.
    2. Wallendorf, Melanie & Reilly, Michael D, 1983. "Ethnic Migration, Assimilation, and Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(3), pages 292-302, December.
    3. Stayman, Douglas M & Deshpande, Rohit, 1989. "Situational Ethnicity and Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 361-371, December.
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    Cited by:

    1. Zolfagharian, Mohammadali & Ulusoy, Ebru, 2017. "Inter-Generational Pendula (IGP): Toward a theory of immigrant identity, materialism and religiosity," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 678-693.
    2. Ali, Maged & Azab, Nahed & Sorour, M. Karim & Dora, Manoj, 2019. "Integration v. polarisation among social media users: Perspectives through social capital theory on the recent Egyptian political landscape," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 461-473.
    3. Kizgin, Hatice & Jamal, Ahmad & Richard, Marie-Odile, 2018. "Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors," Journal of Business Research, Elsevier, vol. 82(C), pages 320-329.
    4. Minton, Elizabeth A. & Kahle, Lynn R. & Kim, Chung-Hyun, 2015. "Religion and motives for sustainable behaviors: A cross-cultural comparison and contrast," Journal of Business Research, Elsevier, vol. 68(9), pages 1937-1944.
    5. Moon, Junyean & Chadee, Doren & Tikoo, Surinder, 2008. "Culture, product type, and price influences on consumer purchase intention to buy personalized products online," Journal of Business Research, Elsevier, vol. 61(1), pages 31-39, January.
    6. Lerman, Dawn & Maldonado, Rachel & Luna, David, 2009. "A theory-based measure of acculturation: The shortened cultural life style inventory," Journal of Business Research, Elsevier, vol. 62(4), pages 399-406, April.
    7. Engelen, Andreas & Brettel, Malte, 2011. "Assessing cross-cultural marketing theory and research: Reply to Craig and Douglas' commentary," Journal of Business Research, Elsevier, vol. 64(7), pages 782-784, July.
    8. Khan, Amna & Lindridge, Andrew & Pusaksrikit, Theeranuch, 2018. "Why some South Asian Muslims celebrate Christmas: Introducing ‘acculturation trade-offs’," Journal of Business Research, Elsevier, vol. 82(C), pages 290-299.
    9. Jun, Sunkyu & Lee, Sunkoo & Gentry, James W., 1997. "The effects of acculturation on commitment to the parent company and the foreign operation," International Business Review, Elsevier, vol. 6(5), pages 519-535, October.

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