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Measuring market response to price changes : A classification approach

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  • Mulhern, Francis J.
  • Leone, Robert P.

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  • Mulhern, Francis J. & Leone, Robert P., 1995. "Measuring market response to price changes : A classification approach," Journal of Business Research, Elsevier, vol. 33(3), pages 197-205, July.
    • Handle: RePEc:eee:jbrese:v:33:y:1995:i:3:p:197-205
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    References listed on IDEAS

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    1. Lakshman Krishnamurthi & S. P. Raj, 1991. "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity," Marketing Science, INFORMS, vol. 10(2), pages 172-183.
    2. Robert C. Blattberg & Kenneth J. Wisniewski, 1989. "Price-Induced Patterns of Competition," Marketing Science, INFORMS, vol. 8(4), pages 291-309.
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    Cited by:

    1. Roy, Abhik & Henry, Walter, 1995. "Special issue on Pricing Strategy and the Marketing Mix," Journal of Business Research, Elsevier, vol. 33(3), pages 183-185, July.

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