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Marketing under conditions of chaos : Percolation metaphors and models

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  • Winsor, Robert D.

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  • Winsor, Robert D., 1995. "Marketing under conditions of chaos : Percolation metaphors and models," Journal of Business Research, Elsevier, vol. 34(3), pages 181-189, November.
    • Handle: RePEc:eee:jbrese:v:34:y:1995:i:3:p:181-189
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    References listed on IDEAS

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    1. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    2. Rogers, Everett M, 1976. "New Product Adoption and Diffusion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(4), pages 290-301, March.
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    Cited by:

    1. Cliquet, Gérard & Guillo, Pierre-Alain, 2013. "Retail network spatial expansion: An application of the percolation theory to hard discounters," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 173-181.
    2. repec:ags:aaea22:335511 is not listed on IDEAS
    3. Gianpaolo Basile & Giancarlo Scozzese & Maria Antonella Ferri, 2016. "Marketing and management: a complex adaptive system view," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 12(2/3), pages 134-148.
    4. Ferreira, Luciana C. de Mesquita, 2011. "Attention process: A multilevel perspective," Insper Working Papers wpe_261, Insper Working Paper, Insper Instituto de Ensino e Pesquisa.

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