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Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies

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  • Easley, Richard W.
  • Bearden, William O.
  • Teel, Jesse E.

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  • Easley, Richard W. & Bearden, William O. & Teel, Jesse E., 1995. "Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies," Journal of Business Research, Elsevier, vol. 34(2), pages 93-105, October.
    • Handle: RePEc:eee:jbrese:v:34:y:1995:i:2:p:93-105
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    References listed on IDEAS

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    1. Mizerski, Richard W, 1982. "An Attribution Explanation of the Disproportionate Influence of Unfavorable Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 301-310, December.
    2. Pechmann, Cornelia & Stewart, David W, 1990. "The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 180-191, September.
    3. Pechmann, Cornelia & Ratneshwar, S, 1991. "The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 145-160, September.
    4. Shimp, Terence A & Hyatt, Eva M & Snyder, David J, 1991. "A Critical Appraisal of Demand Artifacts in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(3), pages 273-283, December.
    5. Leonard-Barton, Dorothy, 1985. "Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 914-926, March.
    6. Brown, Jacqueline Johnson & Reingen, Peter H, 1987. "Social Ties and Word-of-Mouth Referral Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 350-362, December.
    7. Keller, Kevin Lane, 1991. "Memory and Evaluation Effects in Competitive Advertising Environments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 463-476, March.
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    Cited by:

    1. Wenxia Guo & Kelley Main, 2012. "The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust," Marketing Letters, Springer, vol. 23(4), pages 959-971, December.
    2. Claeys, An-Sofie, 2017. "Better safe than sorry: Why organizations in crisis should never hesitate to steal thunder," Business Horizons, Elsevier, vol. 60(3), pages 305-311.
    3. Dutta, Sujay & Pullig, Chris, 2011. "Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies," Journal of Business Research, Elsevier, vol. 64(12), pages 1281-1287.
    4. Claeys, An-Sofie & Cauberghe, Verolien & Pandelaere, Mario, 2016. "Is old news no news? The impact of self-disclosure by organizations in crisis," Journal of Business Research, Elsevier, vol. 69(10), pages 3963-3970.
    5. Melanie De Vocht & An-Sofie Claeys & Verolien Cauberghe & Mieke Uyttendaele & Benedikt Sas, 2016. "Won’t we scare them? The impact of communicating uncontrollable risks on the public’s perception," Journal of Risk Research, Taylor & Francis Journals, vol. 19(3), pages 316-330, March.

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