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The interaction between price and long-run variables in a multinational brand market

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  • Kim, Chung Koo

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  • Kim, Chung Koo, 1996. "The interaction between price and long-run variables in a multinational brand market," Journal of Business Research, Elsevier, vol. 37(1), pages 1-14, September.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:1:p:1-14
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    2. Milgrom, Paul & Roberts, John, 1986. "Price and Advertising Signals of Product Quality," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 796-821, August.
    3. Nelson, Phillip J, 1975. "The Economic Consequences of Advertising," The Journal of Business, University of Chicago Press, vol. 48(2), pages 213-241, April.
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    5. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    6. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
    7. Vinay Kanetkar & Charles B. Weinberg & Doyle L. Weiss, 1992. "Price Sensitivity and Television Advertising Exposures: Some Empirical Findings," Marketing Science, INFORMS, vol. 11(4), pages 359-371.
    8. Dan Horsky & Paul Nelson, 1992. "New Brand Positioning and Pricing in an Oligopolistic Market," Marketing Science, INFORMS, vol. 11(2), pages 133-153.
    9. Hong, Sung-Tai & Wyer, Robert S, Jr, 1989. "Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 175-187, September.
    10. Kamakura, Wagner A & Ratchford, Brian T & Agrawal, Jagdish, 1988. "Measuring Market Efficiency and Welfare Loss," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 289-302, December.
    11. Carl Shapiro, 1983. "Premiums for High Quality Products as Returns to Reputations," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 98(4), pages 659-679.
    12. Lambin, Jean-Jacques & Naert, Philippe A. & Bultez, Alain, 1975. "Optimal marketing behavior in oligopoly," European Economic Review, Elsevier, vol. 6(2), pages 105-128, April.
    13. Agarwal, Manoj K & Ratchford, Brian T, 1980. "Estimating Demand Functions for Product Characteristics: The Case of Automobiles," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 249-262, December.
    14. Robert C. Blattberg & Kenneth J. Wisniewski, 1989. "Price-Induced Patterns of Competition," Marketing Science, INFORMS, vol. 8(4), pages 291-309.
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    1. Korenok, Oleg & Hoffer, George E. & Millner, Edward L., 2010. "Non-price determinants of automotive demand: Restyling matters most," Journal of Business Research, Elsevier, vol. 63(12), pages 1282-1289, December.

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