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Word-of-mouth effects on short-term and long-term product judgments

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  • Bone, Paula Fitzgerald

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  • Bone, Paula Fitzgerald, 1995. "Word-of-mouth effects on short-term and long-term product judgments," Journal of Business Research, Elsevier, vol. 32(3), pages 213-223, March.
    • Handle: RePEc:eee:jbrese:v:32:y:1995:i:3:p:213-223
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