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Content
March 1994, Volume 29, Issue 3
- 167-178 The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility
by Piercy, Nigel F. & Morgan, Neil A.
- 179-188 The role of behavioral intentions in turnover of salespeople
by Sager, J. K. & Menon, Ajay
- 189-197 Managing economic dependence and relational activities within a competitive channel environment
by Gassenheimer, Jule B. & Calantone, Roger J.
- 207-218 Flexibility and performance of branch store stock plans for a manufacturer's product line
by Cadeaux, Jack M.
- 219-224 Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims
by Kardes, Frank R. & Kim, John & Lim, Jeen-Su
- 225-237 Closeness of supervision and salesperson work outcomes: An alternate perspective
by Dubinsky, Alan J. & Yammarino, Francis J. & Jolson, Marvin A.
- 239-245 A model for optimizing the refund value in rebate promotions
by Ali, Abdul & Jolson, Marvin A. & Darmon, Rene Y.
- 247-248 Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)
by Longwell, Garett J.
February 1994, Volume 29, Issue 2
- 83-100 Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country
by Varadarajan, P. Rajan & Bharadwaj, Sundar G. & Thirunarayana, P. N.
- 101-109 Exploring the concept of affective quality: Expanding the concept of retail personality
by Darden, William R. & Babin, Barry J.
- 111-120 Buyer-seller relationships in just-in-time purchasing environments
by Gilbert, Faye W. & Young, Joyce A. & O'Neal, Charles R.
- 121-130 A benefit segmentation of the major donor market
by Cermak, Dianne S. P. & File, Karen Maru & Prince, Russ Alan
- 131-144 A new methodological approach to the study of interpersonal influence tactics: A "test drive" of a behavioral scheme
by Neu, Joyce & Graham, John L.
- 145-149 An empirical evaluation of the equivalence of categorical and continuous measures of diversity
by Srivasta, Alok & Nargundkar, Satish & Green, Ronald F.
- 151-162 The choice of a survey mode in country image studies
by Han, C. Min & Lee, Byoung-Woo & Ro, Kong-Kyun
- 163-165 Meta-analytic procedures for social research : Robert Rosenthal, Sage Publications, Newbury Park, CA, 1991
by Wilson, Elizabeth J.
January 1994, Volume 29, Issue 1
- 1-12 Role of confidence in a multi-brand model of intentions for a high-involvement service
by Laroche, Michel & Sadokierski, Robert
- 13-21 An investigation into the structure of the purchasing function of state-controlled enterprises
by Laios, Lambros & Xideas, Evangelos
- 23-38 Environmental management:The construct and research propositions
by Clark, Terry & Varadarajan, P. Rajan & Pride, William M.
- 39-45 Mail surveys: A linear programming solution
by Martin, Warren S. & Stanford, Robert E. & Swan, John E. & Wren, Brent M. & Powers, Thomas L. & Duncan, W. Jack
- 47-55 Successor origin, initiating force, and managerial tenure in banking
by Dahl, Drew
- 57-63 Exploring the organizational commitment-- Performance linkage in marketing: A study of life insurance salespeople
by Leong, Siew Meng & Randall, Donna M. & Cote, Joseph A.
- 65-73 An experimental assessment of effects associated with alternative tensile price claims
by Biswas, Abhijit & Burton, Scot
- 75-81 Dissatisfaction response styles among clients of professional accounting firms
by Dart, Jack & Freeman, Kim
November 1993, Volume 28, Issue 3
1993, Volume 28, Issue 1-2
July 1993, Volume 27, Issue 3
- 183-200 Addressing the contingent effects of business unit strategic orientation on relationships between organizational context and business unit performance
by Davis, Peter S. & Schul, Patrick L.
- 201-214 Eurobond financing bargains and the clientele hypothesis
by Marr, M. Wayne & Trimble, John L.
- 215-228 The effects of information and company reputation on intentions to buy a business service
by Yoon, Eunsang & Guffey, Hugh J. & Kijewski, Valerie
- 229-238 Data-use in marketing: A normative analysis from an artificial science perspective
by Hornik, Jacob & Cherian, Joseph
- 239-256 Reference pricing studies in marketing: A synthesis of research results
by Biswas, Abhijit & Wilson, Elizabeth J. & Licata, Jane W.
June 1993, Volume 27, Issue 2
May 1993, Volume 27, Issue 1
- 1-15 Introducing products into export markets: Success factors
by Tamer Cavusgil, S. & (Manek) Kirpalani, V. H.
- 17-31 Store-choice behavior for pre-owned merchandise
by Darley, William K. & Lim, Jeen-Su
- 33-49 Environment, strategy, structure, and performance in the context of export activity: An empirical study of Taiwanese manufacturing firms
by Kaynak, Erdener & Kuan, Wellington Kang-yen
- 51-63 The adoption of logistics process technology by manufacturers
by Germain, Richard
- 65-83 Value network for cross-national marketing management: A framework for analysis and application
by Segal, Madhav N. & Segal, Uma A. & Palmer Niemczycki, Mary Ann
- 85-101 Public sector promotion of exports: A needs-based approach
by Naidu, G. M. & Rao, T. R.
March 1993, Volume 26, Issue 3
- 201-221 Toward an understanding of the distraction construct in marketing
by Nelson, James E. & Duncan, Calvin P. & Kiecker, Pamela L.
- 223-236 A note on the applicability of the Bruvold-Comer model of mail survey response rates to commercial populations
by Jobber, David & Saunders, John
- 237-249 Fuzzy clusterwise regression in benefit segmentation: Application and investigation into its validity
by Steenkamp, Jan-Benedict E. M. & Wedel, Michel
- 251-261 Test of the rationale for conglomerate merger: Agency costs or pecking order?
by Norton, Edgar
- 263-277 Quantifying the competitive impact of a new entrant
by Geisel, Martin S. & Narasimhan, Chakravarthi & Sen, Subrata K.
February 1993, Volume 26, Issue 2
January 1993, Volume 26, Issue 1
- 1-2 Introduction: Understanding and managing loyalty in a multi-commitment world
by Morrow, Paula C. & McElroy, James C.
- 3-15 Changes in affective and continuance commitment in times of relocation
by Angle, Harold L. & Lawson, Marian B.
- 17-30 Reactions to work assignment as predictors of organizational commitment: The moderating effect of occupational identification
by Witt, L. Alan
- 31-47 Multiple commitments at work and extrarole behavior during three stages of organizational tenure
by Gregersen, Hal B.
- 49-61 Organizational commitment: Evidence of career stage effects?
by Allen, Natalie J. & Meyer, John P.
- 63-73 Gender and attitudinal commitment to organizations: A Meta-analysis
by Aven, Forrest Jr. & Parker, Barbara & McEvoy, Glenn M.
- 75-90 Work commitment in relation to withdrawal intentions and union effectiveness
by Cohen, Aaron
- 91-110 Cross-cultural research on organizational commitment: A review and application of Hofstede's Value Survey Module
by Randall, Donna M.
December 1992, Volume 25, Issue 4
November 1992, Volume 25, Issue 3
- 197-214 Organizational socialization of service customers
by Kelley, Scott W. & Skinner, Steven J. & Donnelly, James Jr.
- 215-229 Impact of consumers' confidence in judgements about missing information on product evaluations
by Lim, Jeen-Su & Kim, John
- 231-241 An organizational information-processing profile of first movers
by Gannon, Martin J. & Smith, Ken G. & Grimm, Curtis
- 243-250 Supplier's desire to influence related to perceived use of power and performance
by Richardson, Lynne D. & Robicheaux, Robert A.
- 251-262 The moderating role of brand familiarity in reference price perceptions
by Biswas, Abhijit
September 1992, Volume 25, Issue 2
- 99-113 Approaches to organizational communication structure
by Johnson, J. David
- 115-127 Stock distribution relationship to unexpected future earnings
by Klein, Linda S.
- 129-142 Quality, vendor evaluation and organizational performance: A comparison of U.S. and Japanese firms
by Ebrahimpour, Maling & Johnson, Jean L.
- 143-147 On the construct validity of intrinsic sources of personal relevance
by Malhotra, Naresh K.
- 149-163 Consumer responses to service failures: Influence of procedural and interactional fairness perceptions
by Goodwin, Cathy & Ross, Ivan
- 165-185 The construct validity of intrinsic sources of personal relevance: An intra-individual source of felt involvement
by Celsi, Richard L. & Chow, Simeon & Olson, Jerry C. & Walker, Beth A.
- 187-195 Is construct validity a problem of measurement or theoretical generalization? A reply to Malhotra
by Walker, Beth A. & Olson, Jerry C. & Celsi, Richard L. & Chow, Simeon
August 1992, Volume 25, Issue 1
- 1-25 Pension benefits effects on capital market equilibrium, firm value, and financing decisions
by Chen, Yueh H. & Lin, Winston T.
- 27-42 Competitive advantages and multinational enterprises in Latin America
by Grosse, Robert
- 43-58 Advertising appeal and tone: Implications for creative strategy in television commercials
by Manrai, Lalita A. & Broach, V. Jr. & Manrai, Ajay K.
- 59-80 Industrial buyer behavior at trade shows : Implications for selling effectiveness
by Bello, Daniel C.
- 81-93 Learning from the ad or relying on related attitudes: The moderating role of involvement
by Mazursky, David & Schul, Yaacov
- 95-96 International capital movements and the developing world--The case of Taiwan
by Shen, Da-Bai
June 1992, Volume 24, Issue 4
- 281-282 Legal, regulatory, and ethical issues in marketing and consumer behavior: Introduction
by Ross, Ivan
- 283-295 The impact of perceived risk and moral philosophy type on ethical decision making in business organizations
by Fraedrich, John Paul & Ferrell, O. C.
- 297-311 Consumer ethics: An investigation of the ethical beliefs of the final consumer
by Muncy, James A. & Vitell, Scott J.
- 313-329 Toward understanding marketing students' ethical judgment of controversial personal selling practices
by Dabholkar, Pratibha A. & Kellaris, James J.
- 331-346 Corporate political action: The erosion of the political speech doctrine
by Gundlach, Gregory T. & Root, Ann R. & Murphy, Patrick E.
- 347-359 Caution: Weak product warnings may be hazardous to corporate health
by Mayer, Robert N. & Scammon, Debra L.
- 361-375 Radio station standards for acceptable advertising
by Rotfeld, Herbert J. & Abernethy, Avery M.
May 1992, Volume 24, Issue 3
- 191-207 Becoming market oriented
by Lichtenthal, J. David & Wilson, David T.
- 209-224 Adoption of continuous processing technologies: Its strategic importance in standardized industrial product-markets
by Sinclair, Steven A. & Cohen, David H.
- 225-239 Market anticipation and the effect of bond rating changes on common stock prices
by Hsueh, L. Paul & Liu, Y. Angela
- 241-252 Financial characteristics of leveraged buyouts
by Loh, Lawrence
- 253-268 An empirical assessment of the SERVQUAL scale
by Babakus, Emin & Boller, Gregory W.
- 269-280 Analysis and comparison of financial analysts', time series, and combined forecasts of annual earnings
by Lobo, Gerald J.
March 1992, Volume 24, Issue 2
- 89-95 Experimental choice analysis: Introduction and overview
by Louviere, Jordan J.
- 97-114 An aggregate contextual choice model for estimating demand for new products from a laboratory choice experiment
by Lakshmi-Ratan, Ramnath A. & Lanning, Steven G. & Rotondo, John A.
- 115-133 Screening for interactions between design factors and demographics in choice-based conjoint
by Chakraborty, Goutam & Woodworth, George & Gaeth, Gary J. & Ettenson, Richard
- 135-148 A nonparametric test of attribute interaction in consumer utility using graded comparisons
by Messinger, Paul R.
- 149-164 Analysis of the reliability of preference ranking data
by Ben-Akiva, Moshe & Morikawa, Takayuki & Shiroishi, Fumiaki
- 165-175 The use of discrete choice models in the determination of community choices in public issue areas impacting on business decision making
by Hensher, David A.
- 177-189 Mother logit analysis of substitution effects in consumer shopping destination choice
by Timmermans, Harry & Borgers, Aloys & van der Waerden, Peter
January 1992, Volume 24, Issue 1
- 1-3 Introduction to special section on marketing in Poland in a centrally planned economy
by Domanski, Tomasz
- 5-10 Consumer behavior in economics of shortage
by Gajewski, Stanislaw
- 11-18 Industrial buying behavior: The case of Poland
by Domanski, Tomasz & Guzek, Elzbieta
- 19-25 Distribution as a barrier to application of marketing in the centrally planned economy (case study of Poland)
by Iwinska-Knop, Krystyna
- 27-35 Determinants of private business activities in Poland
by Dietl, Jerzy
- 37-50 Ways of entering the Polish market by foreign companies
by Guzek, Elzbieta
- 51-56 Channel members' behavior in industrial markets in Poland
by Jaworska, Teresa
- 57-65 Development of small private companies and their marketing activities
by Domanski, Tomasz
- 67-72 Conditions for joint ventures with foreign participation in Poland
by Micinski, Andrzej J.
- 73-88 The United States export and foreign direct investment linkage in Canadian manufacturing industries
by Meredith, Lindsay N. & Maki, Dennis R.
December 1991, Volume 23, Issue 4
- 291-297 Experimental choice analysis: Introduction and overview
by Louviere, Jordan J.
- 299-309 The use of discrete choice models in the determination of community choices in public issue areas impacting on business decision making
by Hensher, David A.
- 311-323 Mother logit analysis of substitution effects in consumer shopping destination choice
by Timmermans, Harry & Borgers, Aloys & van der Waerden, Peter
- 325-335 Gender and situational differences in managers' values: A look at work and home lives
by Chusmir, Leonard H. & Parker, Barbara
- 337-348 Excess pension asset reversions and corporate acquisition activity
by Cather, David A. & Cooperman, Elizabeth S. & Wolfe, Glenn A.
- 349-361 Environmental dynamism, complexity, and munificence as moderators of strategy-performance relationships
by McArthur, Angeline W. & Nystrom, Paul C.
- 363-371 Measuring product category involvement: A multitrait-multimethod study
by Goldsmith, Ronald E. & Emmert, Janelle
November 1991, Volume 23, Issue 3
- 201-218 An aggregate contextual choice model for estimating demand for new products from a laboratory choice experiment
by Lakshmi-Ratan, Ramnath A. & Lanning, Steven G. & Rotondo, John A.
- 219-237 Screening for interactions between design factors and demographics in choice-based conjoint
by Chakraborty, Goutam & Woodworth, George & Gaeth, Gary J. & Ettenson, Richard
- 239-252 A nonparametric of attribute test interaction in consumer utility using graded comparisons
by Messinger, Paul R.
- 253-268 Analysis of the reliability of preference ranking data
by Ben-Akiva, Moshe & Morikawa, Takayuki & Shiroishi, Fumiaki
- 269-290 Clothing as communication in two business-to-business sales settings
by Stuart, Elnora W. & Fuller, Barbara K.
September 1991, Volume 23, Issue 2
- 129-143 Exchange rate policy impact on export performance: What we can learn from the Turkish experience
by Kumcu, M. Ercan & Kumcu, Erdogan
- 145-158 Post-purchase product satisfaction: Incorporating the effects of involvement and time
by Richins, Marsha L. & Bloch, Peter H.
- 159-177 The effect of perceived personal consequences on participation and influence in organizational buying
by McQuiston, Daniel H. & Dickson, Peter R.
- 179-187 Multinationality and profitability
by Jung, Yojin
- 189-198 Cognitive complexity and alienation: A reexamination
by Planchon, John M. & James, William L.
- 199-199 Linking consumer behavior theory and research to public policy issues
by Bearden, Bill & Etzel, Mike
August 1991, Volume 23, Issue 1
- 1-7 Can business and government help enhance the quality of life of workers and consumers?
by Sirgy, M. Joseph
- 9-20 Consumer votes
by Dickinson, Roger & Hollander, Stanley C.
- 21-36 Entrepreneurship as a significant factor in societal quality of life
by Morris, Michael H. & Lewis, Pamela S.
- 37-49 An integrated model of homebased work effects on family quality of life
by Carsky, Mary L. & Dolan, Elizabeth M. & Free, Rhona K.
- 51-65 Public empowerment in managing local economic development: Achieving a desired quality of life profile
by Kumcu, Erdo[smile]gan & Vann, John W.
- 67-82 Is the work force vanguard to the 21st century a quality of work life deficient-prone generation?
by Manz, Charles C. & Grothe, Roger
- 83-97 Predicting alternative work arrangements from salient attitudes: A study of decision makers in the public sector
by Duxbury, Linda & Haines, George Jr.
- 99-111 Collaboration to regulate L.U.S.T.: Leaking underground storage tanks in Silicon Valley
by Logsdon, Jeanne M.
- 113-126 Pharmaceutical marketing practices in the third world
by Craig Smith, N. & Quelch, John A.
June 1991, Volume 22, Issue 4
- 281-291 A two-stage imputation procedure for item nonresponse in surveys
by Gilley, Otis W. & Leone, Robert P.
- 293-303 Enhancing individual perceptions of objectivity in performance appraisal
by Goodson, Jane R. & McGee, Gail W.
- 305-310 International investment diversification before and after the October 19, 1987 stock market crisis
by Le, S. V.
- 311-326 A combined simply scalable and tree-based preference model
by Lehmann, Donald R. & Moore, William L.
- 327-333 Can business and government help enhance the quality of life of workers and consumers?
by Sirgy, M. Joseph
- 335-346 Consumer votes
by Dickinson, Roger & Hollander, Stanley C.
May 1991, Volume 22, Issue 3
- 195-210 Effects of price advertisements on perceived quality and purchase intentions
by Gotlieb, Jerry B. & Sarel, Dan
- 211-218 Objective and subjective underemployment relationships to job satisfaction
by Khan, Linda J. & Morrow, Paula C.
- 219-232 The moderating effects of gender and performance on job satisfaction and intentions to leave in the sales force
by McNeilly, Kevin & Goldsmith, Ronald E.
- 233-242 Exchange rate movements and the stock returns of U.S. commercial banks
by Harris, John M. & Wayne Marr, M. & Spivey, Michael F.
- 243-253 Classification of exporting firms according to sales and growth into a share matrix
by Czinkota, Michael R. & Ursic, Michael
- 255-280 Redundancy in constructs: Problem, assessment, and an illustrative example
by Singh, Jagdip
March 1991, Volume 22, Issue 2
- 91-93 Special issue: Examining the structure of personal values and consumer decision making
by Pitts, Robert E. & Woodside, Arch G.
- 95-109 A role-theoretic approach to product symbolism: Mapping a consumption constellation
by Solomon, Michael R. & Buchanan, Bruce
- 111-118 Means-end chains: Connecting products with self
by Walker, Beth A. & Olson, Jerry C.
- 119-130 Consumers' evaluative structures in two ethical situations: A means-end approach
by Pitts, Robert E. & Wong, John K. & Joel Whalen, D.
- 131-142 Means-end based advertising research: Copy testing is not strategy assessment
by Reynolds, Thomas J. & Rochon, John P.
- 143-148 Exploring the nature of linkages between consequences and values
by Gutman, Jonathan
- 149-157 Personal values and gift-giving behaviors: A study across cultures
by Beatty, Sharon E. & Kahle, Lynn R. & Homer, Pamela
- 159-170 Why we buy what we buy: A theory of consumption values
by Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L.
- 171-186 Of time, activity, and consumer behavior: An essay on findings, interpretations, and needed research
by Robinson, John P. & Nicosia, Franco M.
- 187-194 Value orientations of new-age elderly: The coming of an ageless market
by Schiffman, Leon G. & Sherman, Elaine
January 1991, Volume 22, Issue 1
- 1-2 Introduction to special SMA section
by Taylor, Ron
- 3-10 The VASE scales: Measures of viewpoints about sexual embeds in advertising
by Widing, Robert II & Hoverstad, Ronald & Coulter, Ronald & Brown, Gene
- 11-19 A validity study of a measure of opinion leadership
by Goldsmith, Ronald E. & Desborde, Rene
- 21-32 Salesperson and product country-of-origin effects on attitudes and intentions to purchase
by McGee, Lynn W. & Spiro, Rosann L.
- 33-45 Contribution of southern authors in major marketing publications
by Michael Fields, D. & Swayne, Linda E.
- 47-63 Interaction between alternative income measures : Effects on the significance of market association tests
by Eichenseher, John W. & Lobo, Gerald J. & Tung, Samuel S.
- 65-89 The role of consumer sympathy in product liability suits : An experimental investigation of loose coupling
by Darden, William R. & DeConinck, James B. & Babin, Barry J. & Griffin, Mitch
December 1990, Volume 21, Issue 4
November 1990, Volume 21, Issue 3
- 177-178 Cutting edge research in retailing
by Darden, William R.
- 179-194 Retail promotional advertising : Do the number of deal items and size of deal discounts affect store performance?
by Mulhern, Francis J. & Leone, Robert P.
- 195-207 Situational influences on the consumer decision sequence
by Stoltman, Jeffrey J. & Gentry, James W. & Anglin, Kenneth A. & Burns, Alvin C.
- 209-223 Multisegment analysis of supermarket patronage
by McCurley Hortman, Sandra & Allaway, Arthur W. & Barry Mason, J. & Rasp, John
- 225-241 Environmental dispositions and customer response to store atmospherics
by Grossbart, Sanford & Hampton, Ronald & Rammohan, B. & Lapidus, Richard S.
- 243-258 Shopping behavior and retail merchandising strategies
by Mittelstaedt, Robert A. & Stassen, Robert E.
- 259-275 Shopping-center patronage models : Fashioning a consideration set segmentation solution
by Finn, Adam & Louviere, Jordan
- 277-287 Changes in the competitive environments of rural trade areas : Effects of discount retail chains
by Ozment, John & Martin, Greg
- 289-308 An action strategy approach to examining shopping behavior
by Darden, William R. & Dorsch, Michael J.
September 1990, Volume 21, Issue 2
- 91-107 Differences between nonrespondents and refusers in market surveys using mixed modes of contact
by Schneider, Kenneth C. & Rodgers, William C.
- 109-117 Pollution control revenue bond sales and public utility share prices
by Varma, Raj & Szewczyk, Samuel H.
- 119-129 Wholesale operations and vendor evaluation
by Germain, Richard & Droge, Cornelia
- 131-141 Perceptual biases in affirmative disclosures in print ads : Practical and public policy implications
by Kilbourne, William E.
- 143-158 The wealth effects of corporate lawsuits : Pennzoil v. Texaco
by Fields, M. Andrew
- 159-173 Celebrity spokesperson and brand congruence : An assessment of recall and affect
by Misra, Shekhar & Beatty, Sharon E.
August 1990, Volume 21, Issue 1
- 1-17 Perceived characteristics, organizational factors, and the utilization of external market research suppliers
by Sinkula, James M.
- 19-37 Investment horizon and beta coefficients
by Lin, Winston T. & Chen, Yueh H.
- 39-57 An empirical evaluation of the Gilly-Enis updated household life cycle model
by Danko, William D. & Schaninger, Charles M.
- 59-68 Systematic pricing during the stock crash : Assessing market efficiency
by Harris, John Jr. & Spivey, Michael F.
- 69-90 The impact of choice phase and task complexity on consumer decision making
by Ursic, Michael L. & Helgeson, James G.
June 1990, Volume 20, Issue 4
- 279-291 Direct and indirect approaches to advertising persuasion : Which is more effective?
by Yi, Youjae
- 293-315 Differentiating between cognitive and sensory innovativeness : Concepts, measurement, and implications
by Venkatraman, Meera P. & Price, Linda L.
- 317-331 Economic and sociopolitical determinants of exchange controls
by Safizadeh, M. Hossein & Fatemi, Ali
- 333-347 Structure, context, and centrality in interorganizational networks
by Hoffman, Alan N. & Stearns, Timothy M. & Shrader, Charles B.
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