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Content
June 1992, Volume 24, Issue 4
May 1992, Volume 24, Issue 3
- 191-207 Becoming market oriented
by Lichtenthal, J. David & Wilson, David T.
- 209-224 Adoption of continuous processing technologies: Its strategic importance in standardized industrial product-markets
by Sinclair, Steven A. & Cohen, David H.
- 225-239 Market anticipation and the effect of bond rating changes on common stock prices
by Hsueh, L. Paul & Liu, Y. Angela
- 241-252 Financial characteristics of leveraged buyouts
by Loh, Lawrence
- 253-268 An empirical assessment of the SERVQUAL scale
by Babakus, Emin & Boller, Gregory W.
- 269-280 Analysis and comparison of financial analysts', time series, and combined forecasts of annual earnings
by Lobo, Gerald J.
March 1992, Volume 24, Issue 2
- 89-95 Experimental choice analysis: Introduction and overview
by Louviere, Jordan J.
- 97-114 An aggregate contextual choice model for estimating demand for new products from a laboratory choice experiment
by Lakshmi-Ratan, Ramnath A. & Lanning, Steven G. & Rotondo, John A.
- 115-133 Screening for interactions between design factors and demographics in choice-based conjoint
by Chakraborty, Goutam & Woodworth, George & Gaeth, Gary J. & Ettenson, Richard
- 135-148 A nonparametric test of attribute interaction in consumer utility using graded comparisons
by Messinger, Paul R.
- 149-164 Analysis of the reliability of preference ranking data
by Ben-Akiva, Moshe & Morikawa, Takayuki & Shiroishi, Fumiaki
- 165-175 The use of discrete choice models in the determination of community choices in public issue areas impacting on business decision making
by Hensher, David A.
- 177-189 Mother logit analysis of substitution effects in consumer shopping destination choice
by Timmermans, Harry & Borgers, Aloys & van der Waerden, Peter
January 1992, Volume 24, Issue 1
- 1-3 Introduction to special section on marketing in Poland in a centrally planned economy
by Domanski, Tomasz
- 5-10 Consumer behavior in economics of shortage
by Gajewski, Stanislaw
- 11-18 Industrial buying behavior: The case of Poland
by Domanski, Tomasz & Guzek, Elzbieta
- 19-25 Distribution as a barrier to application of marketing in the centrally planned economy (case study of Poland)
by Iwinska-Knop, Krystyna
- 27-35 Determinants of private business activities in Poland
by Dietl, Jerzy
- 37-50 Ways of entering the Polish market by foreign companies
by Guzek, Elzbieta
- 51-56 Channel members' behavior in industrial markets in Poland
by Jaworska, Teresa
- 57-65 Development of small private companies and their marketing activities
by Domanski, Tomasz
- 67-72 Conditions for joint ventures with foreign participation in Poland
by Micinski, Andrzej J.
- 73-88 The United States export and foreign direct investment linkage in Canadian manufacturing industries
by Meredith, Lindsay N. & Maki, Dennis R.
December 1991, Volume 23, Issue 4
- 291-297 Experimental choice analysis: Introduction and overview
by Louviere, Jordan J.
- 299-309 The use of discrete choice models in the determination of community choices in public issue areas impacting on business decision making
by Hensher, David A.
- 311-323 Mother logit analysis of substitution effects in consumer shopping destination choice
by Timmermans, Harry & Borgers, Aloys & van der Waerden, Peter
- 325-335 Gender and situational differences in managers' values: A look at work and home lives
by Chusmir, Leonard H. & Parker, Barbara
- 337-348 Excess pension asset reversions and corporate acquisition activity
by Cather, David A. & Cooperman, Elizabeth S. & Wolfe, Glenn A.
- 349-361 Environmental dynamism, complexity, and munificence as moderators of strategy-performance relationships
by McArthur, Angeline W. & Nystrom, Paul C.
- 363-371 Measuring product category involvement: A multitrait-multimethod study
by Goldsmith, Ronald E. & Emmert, Janelle
November 1991, Volume 23, Issue 3
- 201-218 An aggregate contextual choice model for estimating demand for new products from a laboratory choice experiment
by Lakshmi-Ratan, Ramnath A. & Lanning, Steven G. & Rotondo, John A.
- 219-237 Screening for interactions between design factors and demographics in choice-based conjoint
by Chakraborty, Goutam & Woodworth, George & Gaeth, Gary J. & Ettenson, Richard
- 239-252 A nonparametric of attribute test interaction in consumer utility using graded comparisons
by Messinger, Paul R.
- 253-268 Analysis of the reliability of preference ranking data
by Ben-Akiva, Moshe & Morikawa, Takayuki & Shiroishi, Fumiaki
- 269-290 Clothing as communication in two business-to-business sales settings
by Stuart, Elnora W. & Fuller, Barbara K.
September 1991, Volume 23, Issue 2
- 129-143 Exchange rate policy impact on export performance: What we can learn from the Turkish experience
by Kumcu, M. Ercan & Kumcu, Erdogan
- 145-158 Post-purchase product satisfaction: Incorporating the effects of involvement and time
by Richins, Marsha L. & Bloch, Peter H.
- 159-177 The effect of perceived personal consequences on participation and influence in organizational buying
by McQuiston, Daniel H. & Dickson, Peter R.
- 179-187 Multinationality and profitability
by Jung, Yojin
- 189-198 Cognitive complexity and alienation: A reexamination
by Planchon, John M. & James, William L.
- 199-199 Linking consumer behavior theory and research to public policy issues
by Bearden, Bill & Etzel, Mike
August 1991, Volume 23, Issue 1
- 1-7 Can business and government help enhance the quality of life of workers and consumers?
by Sirgy, M. Joseph
- 9-20 Consumer votes
by Dickinson, Roger & Hollander, Stanley C.
- 21-36 Entrepreneurship as a significant factor in societal quality of life
by Morris, Michael H. & Lewis, Pamela S.
- 37-49 An integrated model of homebased work effects on family quality of life
by Carsky, Mary L. & Dolan, Elizabeth M. & Free, Rhona K.
- 51-65 Public empowerment in managing local economic development: Achieving a desired quality of life profile
by Kumcu, Erdo[smile]gan & Vann, John W.
- 67-82 Is the work force vanguard to the 21st century a quality of work life deficient-prone generation?
by Manz, Charles C. & Grothe, Roger
- 83-97 Predicting alternative work arrangements from salient attitudes: A study of decision makers in the public sector
by Duxbury, Linda & Haines, George Jr.
- 99-111 Collaboration to regulate L.U.S.T.: Leaking underground storage tanks in Silicon Valley
by Logsdon, Jeanne M.
- 113-126 Pharmaceutical marketing practices in the third world
by Craig Smith, N. & Quelch, John A.
June 1991, Volume 22, Issue 4
- 281-291 A two-stage imputation procedure for item nonresponse in surveys
by Gilley, Otis W. & Leone, Robert P.
- 293-303 Enhancing individual perceptions of objectivity in performance appraisal
by Goodson, Jane R. & McGee, Gail W.
- 305-310 International investment diversification before and after the October 19, 1987 stock market crisis
by Le, S. V.
- 311-326 A combined simply scalable and tree-based preference model
by Lehmann, Donald R. & Moore, William L.
- 327-333 Can business and government help enhance the quality of life of workers and consumers?
by Sirgy, M. Joseph
- 335-346 Consumer votes
by Dickinson, Roger & Hollander, Stanley C.
May 1991, Volume 22, Issue 3
- 195-210 Effects of price advertisements on perceived quality and purchase intentions
by Gotlieb, Jerry B. & Sarel, Dan
- 211-218 Objective and subjective underemployment relationships to job satisfaction
by Khan, Linda J. & Morrow, Paula C.
- 219-232 The moderating effects of gender and performance on job satisfaction and intentions to leave in the sales force
by McNeilly, Kevin & Goldsmith, Ronald E.
- 233-242 Exchange rate movements and the stock returns of U.S. commercial banks
by Harris, John M. & Wayne Marr, M. & Spivey, Michael F.
- 243-253 Classification of exporting firms according to sales and growth into a share matrix
by Czinkota, Michael R. & Ursic, Michael
- 255-280 Redundancy in constructs: Problem, assessment, and an illustrative example
by Singh, Jagdip
March 1991, Volume 22, Issue 2
- 91-93 Special issue: Examining the structure of personal values and consumer decision making
by Pitts, Robert E. & Woodside, Arch G.
- 95-109 A role-theoretic approach to product symbolism: Mapping a consumption constellation
by Solomon, Michael R. & Buchanan, Bruce
- 111-118 Means-end chains: Connecting products with self
by Walker, Beth A. & Olson, Jerry C.
- 119-130 Consumers' evaluative structures in two ethical situations: A means-end approach
by Pitts, Robert E. & Wong, John K. & Joel Whalen, D.
- 131-142 Means-end based advertising research: Copy testing is not strategy assessment
by Reynolds, Thomas J. & Rochon, John P.
- 143-148 Exploring the nature of linkages between consequences and values
by Gutman, Jonathan
- 149-157 Personal values and gift-giving behaviors: A study across cultures
by Beatty, Sharon E. & Kahle, Lynn R. & Homer, Pamela
- 159-170 Why we buy what we buy: A theory of consumption values
by Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L.
- 171-186 Of time, activity, and consumer behavior: An essay on findings, interpretations, and needed research
by Robinson, John P. & Nicosia, Franco M.
- 187-194 Value orientations of new-age elderly: The coming of an ageless market
by Schiffman, Leon G. & Sherman, Elaine
January 1991, Volume 22, Issue 1
- 1-2 Introduction to special SMA section
by Taylor, Ron
- 3-10 The VASE scales: Measures of viewpoints about sexual embeds in advertising
by Widing, Robert II & Hoverstad, Ronald & Coulter, Ronald & Brown, Gene
- 11-19 A validity study of a measure of opinion leadership
by Goldsmith, Ronald E. & Desborde, Rene
- 21-32 Salesperson and product country-of-origin effects on attitudes and intentions to purchase
by McGee, Lynn W. & Spiro, Rosann L.
- 33-45 Contribution of southern authors in major marketing publications
by Michael Fields, D. & Swayne, Linda E.
- 47-63 Interaction between alternative income measures : Effects on the significance of market association tests
by Eichenseher, John W. & Lobo, Gerald J. & Tung, Samuel S.
- 65-89 The role of consumer sympathy in product liability suits : An experimental investigation of loose coupling
by Darden, William R. & DeConinck, James B. & Babin, Barry J. & Griffin, Mitch
December 1990, Volume 21, Issue 4
November 1990, Volume 21, Issue 3
- 177-178 Cutting edge research in retailing
by Darden, William R.
- 179-194 Retail promotional advertising : Do the number of deal items and size of deal discounts affect store performance?
by Mulhern, Francis J. & Leone, Robert P.
- 195-207 Situational influences on the consumer decision sequence
by Stoltman, Jeffrey J. & Gentry, James W. & Anglin, Kenneth A. & Burns, Alvin C.
- 209-223 Multisegment analysis of supermarket patronage
by McCurley Hortman, Sandra & Allaway, Arthur W. & Barry Mason, J. & Rasp, John
- 225-241 Environmental dispositions and customer response to store atmospherics
by Grossbart, Sanford & Hampton, Ronald & Rammohan, B. & Lapidus, Richard S.
- 243-258 Shopping behavior and retail merchandising strategies
by Mittelstaedt, Robert A. & Stassen, Robert E.
- 259-275 Shopping-center patronage models : Fashioning a consideration set segmentation solution
by Finn, Adam & Louviere, Jordan
- 277-287 Changes in the competitive environments of rural trade areas : Effects of discount retail chains
by Ozment, John & Martin, Greg
- 289-308 An action strategy approach to examining shopping behavior
by Darden, William R. & Dorsch, Michael J.
September 1990, Volume 21, Issue 2
- 91-107 Differences between nonrespondents and refusers in market surveys using mixed modes of contact
by Schneider, Kenneth C. & Rodgers, William C.
- 109-117 Pollution control revenue bond sales and public utility share prices
by Varma, Raj & Szewczyk, Samuel H.
- 119-129 Wholesale operations and vendor evaluation
by Germain, Richard & Droge, Cornelia
- 131-141 Perceptual biases in affirmative disclosures in print ads : Practical and public policy implications
by Kilbourne, William E.
- 143-158 The wealth effects of corporate lawsuits : Pennzoil v. Texaco
by Fields, M. Andrew
- 159-173 Celebrity spokesperson and brand congruence : An assessment of recall and affect
by Misra, Shekhar & Beatty, Sharon E.
August 1990, Volume 21, Issue 1
- 1-17 Perceived characteristics, organizational factors, and the utilization of external market research suppliers
by Sinkula, James M.
- 19-37 Investment horizon and beta coefficients
by Lin, Winston T. & Chen, Yueh H.
- 39-57 An empirical evaluation of the Gilly-Enis updated household life cycle model
by Danko, William D. & Schaninger, Charles M.
- 59-68 Systematic pricing during the stock crash : Assessing market efficiency
by Harris, John Jr. & Spivey, Michael F.
- 69-90 The impact of choice phase and task complexity on consumer decision making
by Ursic, Michael L. & Helgeson, James G.
June 1990, Volume 20, Issue 4
- 279-291 Direct and indirect approaches to advertising persuasion : Which is more effective?
by Yi, Youjae
- 293-315 Differentiating between cognitive and sensory innovativeness : Concepts, measurement, and implications
by Venkatraman, Meera P. & Price, Linda L.
- 317-331 Economic and sociopolitical determinants of exchange controls
by Safizadeh, M. Hossein & Fatemi, Ali
- 333-347 Structure, context, and centrality in interorganizational networks
by Hoffman, Alan N. & Stearns, Timothy M. & Shrader, Charles B.
- 349-366 Determinants of chief executive officer compensation following major acquisitions
by Kroll, Mark & Simmons, Susan A. & Wright, Peter
- 367-367 Understanding and managing loyalty in a multicommitment world
by Morrow, Paula C. & McElroy, James C.
May 1990, Volume 20, Issue 3
- 191-215 Cognitive response involvement model of the process of product evaluation through advertising exposure and trial
by Kamins, Michael A. & Assael, Henry & Graham, John L.
- 217-233 Sequential modeling approach for redeploying selling effort in field salesforces
by Cravens, David W. & Moncrief, William C. & Lamb, Charles Jr. & Dielman, Terry
- 235-248 Influence of firm size on export planning and performance
by Samiee, Saeed & Walters, Peter G. P.
- 249-262 Impact of international marketing strategies on performance in diverse global markets
by Fraser, Cynthia & Hite, Robert E.
- 263-277 Delayed effects of advertising moderated by involvement
by Laczniak, Russell N. & Muehling, Darrel D.
March 1990, Volume 20, Issue 2
- 81-82 Contemporary research on consumer and business social values
by Kahle, Lynn R.
- 83-95 Advertising, propaganda, and value change in economic development : The new cultural revolution in China and attitudes toward advertising
by Pollay, Richard W. & Tse, David K. & Wang, Zheng-Yuan
- 97-107 Consumer values in West Germany underlying dimensions and cross-cultural comparison with North America
by Grunert, Susanne C. & Scherlorn, Gerhard
- 109-122 Social values, A.I.O., and consumption patterns : Exploratory findings
by Valette-Florence, P. & Jolibert, A.
- 123-134 Organizational structure of values
by Crosby, Lawrence A. & Bitner, Mary Jo & Gill, James D.
- 135-143 Achievement and affiliation motivation : Changing patterns in social values as represented in American advertising
by Zinkhan, George M. & Hong, Jae W. & Lawson, Robert
- 145-152 Impact of gender, hierarchial position, and leadership styles on work-related values
by Jensen, Thomas D. & White, Donald D. & Singh, Raghavendra
- 153-160 Adding meaning to values by directly assessing value-benefit relationships
by Gutman, Jonathan
- 161-170 Environmental attitudes and knowledge : A comparison of marketing and business students with other groups
by Synodinos, Nicolaos E.
- 171-181 Value congruency : The case of the "socially responsible" firm
by Balazs, Anne L.
- 183-190 Social values and salespeople's effort : Entrepreneurial versus routine selling
by Weeks, William A. & Kahle, Lynn R.
January 1990, Volume 20, Issue 1
- 1-2 Toward integration of marketing and organizational behavior in the service economy
by Mindak, William & Folger, Robert
- 3-11 Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
by Gronroos, Christian
- 13-21 Service encounters and service relationships: Implications for research
by Czepiel, John A.
- 23-29 Governing customer-service organization exchange
by Jones, Gareth R.
- 31-41 On the quality of services in encounters: An agency perspective
by Mills, Peter K.
- 43-54 Service quality improvement and control: A customer-based approach
by Hensel, James S.
- 55-61 Balance in service systems design
by Tansik, David A.
- 63-70 Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level
by George, William R.
- 71-79 Interdisciplinary study of service: Some progress, some prospects
by Bowen, David E.
December 1989, Volume 19, Issue 4
- 243-244 Award-winning papers from the 1988 southern marketing association conference
by Ezell, Hazel F.
- 245-254 Assessing the impact of fare increases in a transit system by using intervention analysis
by Narayan, Jack & Considine, John
- 255-265 Working versus nonworking wives' psychographic profiles : A longitudinal analysis
by Jensen, Thomas D. & Rao, C. P. & Hilton, Randy
- 267-276 Protection motivation theory : An extension of fear appeals theory in communication
by Tunner, John Jr. & Day, Ellen & Crask, Melvin R.
- 277-282 Assessment of marketing educators : Institutional evaluation versus idealized work-styles
by Robicheaux, Robert A. & Boya, Unal O.
- 283-292 Justification and application of path-goal contingency leadership theory to marketing channel leadership
by Barnett, Timothy R. & Arnold, Danny R.
- 293-301 Contingency approach to strategies for service firms
by Lee, Moonkyu
- 303-311 Examining the influence of attitude-toward-the-ad on brand attitudes
by Laczniak, Russell N. & Carlson, Les
- 313-324 Trade in Poland and the Federal Republic of Germany : A comparative approach
by Dietl, Jerry & Iwinska-Knop, Krystyna
November 1989, Volume 19, Issue 3
- 165-177 Effects of odd pricing on price recall
by Schindler, Robert M. & Wiman, Alan R.
- 179-185 Predicting bank failures and intertemporal assessment of bank risk
by Spahr, Ronald W.
- 187-213 When it's good management to sacrifice market share
by Anterasian, Cathy & Graham, John L.
- 215-226 Correlates of performance appraisal satisfaction among supervisory and nonsupervisory employees
by Pooyan, Abdullah & Eberhardt, Bruce J.
- 227-242 Preference heterogeneity and coorientation as determinants of perceived informational influence
by Price, Linda L. & Feick, Lawrence F. & Higie, Robin A.
September 1989, Volume 19, Issue 2
August 1989, Volume 19, Issue 1
- 1-15 "Hollowing-out" of U.S. multinationals and their global competitiveness : An intrafirm perspective
by Kotabe, Masaaki
- 17-31 Market imperfections and the choices of maturity and call provisions in corporate debt
by Marr, M. Wayne & Ogden, Joseph P.
- 33-49 Using the analytic hierarchy process for bank management: Analysis of consumer bank selection decisions
by Javalgi, Rajshekhar G. & Armacost, Robert L. & Hosseini, Jamshid C.
- 51-66 Freight transportation carrier selection criteria : Identification of service dimensions for competitive positioning
by Coulter, Ronald L. & Darden, William R. & Coulter, Mary K. & Brown, Gene
- 67-79 Costs and benefits of selected response inducement techniques in mail survey research
by Martin, Warren S. & Duncan, W. Jack & Powers, Thomas L. & Sawyer, Jesse C.
June 1989, Volume 18, Issue 4
- 269-290 Extending a model of salesperson role perceptions and work-related attitudes: Impact of job tenure
by Johnston, Mark W. & Parasuraman, A. & Futrell, Charles M.
- 291-302 Psychometric assessment of a reduced version of INDSALES
by Comer, James M. & Machleit, Karen A. & Lagace, Rosemary R.
- 303-326 Exploring salesperson turnover: A causal model
by Sager, Jeffrey K. & Futrell, Charles M. & Varadarajan, Rajan
- 327-340 Opportunistic behavior in marketing research organizations
by Kelley, Scott W. & Skinner, Steven J. & Ferrell, O. C.
- 341-342 Applied experimental analysis of consumer or buyer choice behavior
by Louviere, Jordan J.
May 1989, Volume 18, Issue 3
- 179-193 Management and industrial relations strategies of multinational corporations in developing countries
by Sadri, Sorab & Williamson, Caroline
- 195-205 High-technology firms and factors influencing transfer of r&d facilities
by Rabino, Samuel
- 207-218 Export behavior of firms: Relevance of firm size
by Culpan, Refik
- 219-228 Equilibrium characterization of initial bond offerings: Implications for empirical research
by Ehrhardt, Michael C. & Trimble, John L.
- 229-243 Information control and the power and politics of marketing
by Piercy, Nigel F.
- 245-258 Predictors of response time to competitive strategic actions: Preliminary theory and evidence
by Smith, Ken G. & Grimm, Curtis M. & Chen, Ming-Jer & Gannon, Martin J.
- 259-267 Model for estimating loss cost
by Ahmed, Nazim U.
- 268-268 Global business linkages
by Czinkota, Michael R. & Ronkainen, Ilkka A.
March 1989, Volume 18, Issue 2
January 1989, Volume 18, Issue 1
December 1988, Volume 17, Issue 4
- 311-311 Business marketing: Introduction
by Lilien, Gary L. & Wilson, David T.
- 313-326 Perceptions of strategic vulnerability among industrial buyers and its effect on information search and supplier evaluation
by Spekman, Robert E.
- 327-347 Partnership advantage and its determinants in distributor and manufacturer working relationships
by Sethuraman, Rajagopalan & Anderson, James C. & Narus, James A.
- 349-361 Technical specifications, product standards, and industrial buyer behavior
by Reddy, N. Mohan & Lambert, David R. & Cort, Stanton G.
November 1988, Volume 17, Issue 3
- 235-236 Special issue: Articles from the 1987 Southern Marketing Association Conference
by Stith, Melvin T. & Cronin, J. Joseph
- 237-248 Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries
by Darling, John R. & Arnold, Danny R.
- 249-258 Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers
by Koh, Anthony C. & Robicheaux, Robert A.
- 259-270 Social class system revisited
by Hendon, Donald W. & Williams, Emelda L. & Huffman, Douglas E.
- 271-281 Spurious response error in a new product survey
by Goldsmith, Ronald E.
- 283-298 Exploring consumers' postadoption attitudes and use behaviors in monitoring the diffusion of a technology-based discontinuous innovation
by Anderson, Robert L. & Ortinau, David J.
- 299-309 Back-door selling: Violation of cultural versus professional ethics by salespeople and purchaser choice of the supplier
by Trawick, I. Jr. & Swan, John E. & Rink, David R.
September 1988, Volume 17, Issue 2
- 117-131 The use of trade-off analysis for the design of holiday travel packages
by Muhlbacher, Hans & Botschen, Gunther
- 133-154 Nested multinomial logit analysis of scanner data for a hierarchical choice model
by Buckley, Patrick G.
- 155-173 Relationship correspondence: similarities and differences in business response to complimentary versus complaining consumers
by Martin, Charles L. & Smart, Denise T.
- 175-187 Perceptions of real-estate brokers and buyers: A sales-orientation, customer-orientation approach
by Dunlap, B. J. & Dotson, Michael J. & Chambers, Terry M.
- 189-200 An investigation of consumer evaluations of reference price discount claims
by Lichtenstein, Donald R. & Bearden, William O.
- 201-214 An analysis of the effects of independent audits on selected financial statement variables
by Wayne Alderman, C. & Deitrick, James W. & Tabor, Richard H. & Dilla, William
- 215-221 Penn Square Bank, upstream correspondents, and CD contagion effects
by Kutner, George W.
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