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Content
September 1988, Volume 17, Issue 2
August 1988, Volume 17, Issue 1
- 1-3 Introduction
by Hammann, Peter
- 5-14 Comparing the results of nonmetric multidimensional scaling and principal components analysis
by Balloun, Joseph L. & Oumlil, A. Ben
- 15-26 Scale forms and their impact on ratings' reliability and validity
by Bocker, Franz
- 27-34 Measuring corporate images: A review of alternative approaches
by Dowling, Grahame R.
- 35-41 Estimation of structural equation models with qualitative manifest variables in marketing research by using latent structure analysis
by Hruschka, Harald
- 43-49 Structural changes in the service industry
by Attaran, Mohsen & Guseman, Dennis
- 51-56 Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns
by Balderjahn, Ingo
- 57-66 Generalized component analysis: An explorative method and its application to business research
by Bischoff, Alfred
- 67-79 The use of data analysis techniques by German market research agencies : A causal analysis
by Gaul, Wolfgang & Homburg, Christian
- 81-90 Evaluating promotional strategy effectiveness for a health care organization
by Gombeski, William Jr. & Fay, George W. & Niedzielski, Karen R. & Weaver, Frank J.
- 91-100 Store image and the prediction of performance in retailing
by Hildebrandt, Lutz
- 101-113 Robustness of ordinal measures of competitive strategy variables employed in business research : A PIMS data-based analysis
by Parasuraman, A. & Rajan Varadarajan, P.
June 1988, Volume 16, Issue 4
- 281-300 Falsifying laboratory results through field tests: A time-series methodology and some results
by Batra, Rajeev & Vanhonacker, Wilfried R.
- 301-312 Socioeconomic status and the evaluation of health care choices
by Formisano, Roger A. & Hurst, Charles E.
- 313-326 Retailers' offerings and elderly consumers' needs: Do retailers understand the elderly?
by Lumpkin, James R. & Hite, Robert E.
- 327-335 Countertrade: Reactive or proactive?
by Shipley, David & Neale, Bill
- 337-349 Centralization and information acquisition by in-house market research departments
by Sinkula, James M. & Hampton, Ronald D.
- 351-368 Field validation study of conjoint analysis using selected mail survey response rate facilitators
by Lund, Daulatram B. & Malhotra, Naresh K. & Smith, Allen E.
May 1988, Volume 16, Issue 3
- 189-196 Explaining profitability: Dispelling the market share fog
by Markell, Stephen J. & Neeley, Sue E. & Strickland, Thomas H.
- 197-208 A rationale for the sinking-fund provision in a quasicompetitive corporate-bond market
by Ogden, Joseph P.
- 209-223 Organizational dimensions of marketing-research ethics
by Skinner, Steven J. & Dubinsky, Alan J. & Ferrell, O. C.
- 225-234 Intraindustry risk changes in the electric utility industry since Three Mile Island
by Fraser, Donald R. & Uselton, Gene C. & Kolari, James W.
- 235-249 Managerial domination of boards of directors and financial performance
by Molz, Rick
- 251-259 Inflation effect on corporate capital investment
by Ferris, Stephen P. & Makhija, Anil K.
- 261-274 Measuring preferences with hybrid conjoint analysis: The impact of a different number of attributes in the master design
by Moore, William L. & Semenik, Richard J.
- 275-279 Advances in financial planning and forecasting : Volume 2, edited by Cheng F. Lee, JAI Press, Greenwich, Ct., 1987, 302 pp
by Singer, Alan E.
March 1988, Volume 16, Issue 2
- 91-99 Influence of situational variables on brand-choice models
by Umesh, U. N. & Cote, Joseph A.
- 101-116 A model for estimating the response rate to a mailed survey
by Bruvold, Norman T. & Comer, James M.
- 117-131 Source loyalty in organizational markets: A dyadic perspective
by Morris, Michael H. & Holman, Jeanne L.
- 133-148 Applicability of marketing concepts and management activities in the Third World: An empirical investigation
by Akaah, Ishmael P. & Dadzie, Kofi Q. & Riordan, Edward A.
- 149-167 The involvement--commitment model: Theory and implications
by Beatty, Sharon E. & Homer, Pamela & Kahle, Lynn R.
- 169-188 Don't know responses in surveys: Analyses and interpretational consequences
by Durand, Richard M. & Lambert, Zarrel V.
January 1988, Volume 16, Issue 1
- 1-16 Influence of the task complexity on the predictive performance of the nonlinear and linear disaggregate models of consumer behavior
by Javalgi, Rajshekhar G.
- 17-30 The effect of international diversification on corporate financing policy
by Fatemi, Ali M.
- 31-47 The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
by Hyman, Michael R.
- 49-65 Estimating models with binary dependent variables: Some theoretical and empirical observations
by Gessner, Guy & Malhotra, Naresh K. & Kamakura, Wagner A. & Zmijewski, Mark E.
- 67-83 Performance and job satisfaction effects on salesperson turnover: A replication and extension
by Johnston, Mark W. & Parasuraman, A. & Futrell, Charles M. & Sager, Jeffrey
- 85-87 Maximarketing : by Stan Rapp and Tom Collins, New York, McGraw-Hill, 1987
by Woodside, Arch G.
- 89-90 Marketing for health care organizations : Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987
by Woodside, Arch G.
December 1987, Volume 15, Issue 6
- 467-468 Introduction to strategic studies in Markstrat
by Cook, Victor J.
- 469-480 Strategic studies in Markstrat
by Gatignon, Hubert
- 481-489 Management learning in Markstrat: The ICL experience
by Dodgson, Harvey
- 491-501 Management perspectives on Markstrat: The GE experience and beyond
by Kinnear, Thomas C. & Klammer, Sharon K.
- 503-517 Learning from strategic success and failure
by Lant, Theresa K. & Montgomery, David B.
- 519-530 Assessing marketing risk
by Cook, Victor Jr. & Page, John R.
- 531-544 Profit potential as a martingale process
by Utsey, Marjorie Fox
- 545-557 Group process and decision performance in a simulated marketing environment
by Glazer, Rashi & Winer, Russell S. & Steckel, Joel H.
- 559-571 On simulations in business education and research
by Larreche, Jean-Claude
October 1987, Volume 15, Issue 5
- 377-395 The effect of power sources on compliance in a channel of distribution: A causal model
by Hunt, Kenneth A. & Mentzer, John T. & Danes, Jeffrey E.
- 397-409 Organizational culture relationships with creativity and other job-related variables
by Koberg, Christine S. & Chusmir, Leonard H.
- 411-429 Business negotiations in Canada, Mexico, and the United States
by Adler, Nancy J. & Graham, John L. & Gehrke, Theodore Schwarz
- 431-448 Performance-rating accuracy: A critical review
by Heneman, Robert L. & Moore, Michael L. & Wexley, Kenneth N.
August 1987, Volume 15, Issue 4
- 291-302 Further evidence of the influence of option expiration on the underlying common stock
by Strong, Robert A. & Andrew, William P.
- 303-312 The effect of the degree of ownership control on firm diversification, market value, and merger activity
by Lloyd, William P. & Modani, Naval K. & Hand, John H.
- 313-328 Stability of membership in market segments identified with a disaggregate consumption model
by Farley, John U. & Winer, Russell S. & Lehmann, Donald R.
- 329-338 The impact of a captive insurance company's formation on a firm's value after the carnation case
by Cross, Mark L. & Thornton, John H. & Davidson, Wallace III
- 339-358 Strategic market planning in a turbulent business environment
by Silverblatt, Ronnie & Korgaonkar, Pradeep
- 359-363 Fortune 500 list revisited 12 years later: Still an endangered species for academic research?
by Tootelian, Dennis H. & Gaedeke, Ralph M.
- 365-376 Selecting cost-effective survey methods: Foot-in-door and prepaid monetary incentives
by O'Keefe, Terrence B. & Homer, Pamela M.
June 1987, Volume 15, Issue 3
- 201-203 Special section on international marketing: Introduction
by Bradley, M. Frank
- 205-219 Nature and significance of international marketing: A review
by Bradley, M. Frank
- 221-235 Firm and management characteristics as discriminators of export marketing activity
by Cavusgil, S. Tamer & Naor, Jacob
- 237-246 Assessments of selected foreign suppliers by Saudi importers: Implications for exporters
by Yavas, Ugur & Tuncalp, Secil & Tamer Cavusgil, S.
- 247-256 Linear models as aids in insurance decision making: The estimation of automobile insurance claims
by Samson, Danny & Thomas, Howard
- 257-268 Practicing advertising researchers and their views of academic researchers
by Kelly, J. Steven
- 269-287 Advertising-versus-marketing mix carryover effects: An empirical evaluation
by de Kluyver, Cornelis A. & Brodie, Roderick J.
April 1987, Volume 15, Issue 2
- 107-122 Corporate risk philosophy for improved risk management
by Samson, Danny A.
- 123-144 The dual role of informational social influence: Implications for marketing management
by Rosen, Dennis L. & Olshavsky, Richard W.
- 145-155 Assessing the impact of sales-force contents: An application
by Wildt, Albert R. & Parker, James D. & Harris, Clyde Jr.
- 157-172 New brand names and inferential beliefs: Some insights on naming new products
by Zinkhan, George M. & Martin, Claude Jr.
- 173-190 An empirical comparison of alternative methods for principal component extraction
by Hubbard, Raymond & Allen, Stuart J.
- 191-200 Bankers' responses to the ETC Act: Attitudes and the degree of international involvement
by Maskulka, James M. & Hu, Michael Y.
February 1987, Volume 15, Issue 1
- 1-16 The industrial purchase decision for professional services
by Stock, James R. & Zinszer, Paul H.
- 17-30 Pricing in marketing strategies of U.S.- and foreign-based companies
by Samiee, Saeed
- 31-43 Validating measures of environmental change
by Snyder, Neil H.
- 45-54 Managerial power: A neglected aspect of the performance appraisal interview
by Wexley, Kenneth N. & Snell, Scott A.
- 55-69 Empirical modeling of section 162(a) (2) tax court decisions: Identifying the location of a tax home
by Pollard, William B. & Copeland, Ronald M.
- 71-84 Self-esteem, role stress, and job satisfaction among marketing managers
by Howell, Roy D. & Bellenger, Danny N. & Wilcox, James B.
- 85-92 The interest rate sensitivity of equity prices with respect to systematic risk and leverage
by Johnson, Larry J. & Brick, John R. & Price, Kelly
- 93-100 Using financial ratios to predict insolvency
by Rushinek, Avi & Rushinek, Sara F.
- 101-106 Conditions affecting the timing of convertible bond sales
by Hoffmeister, J. Ronald & Hays, Patrick A. & Kelley, Gary D.
December 1986, Volume 14, Issue 6
- 461-462 Special section on industrial marketing and purchasing strategies: Introduction
by Johnston, Wesley J. & Spekman, Robert E.
- 463-486 Benefit segmentation in industrial markets
by Mariorty, Rowland T. & Reibstein, David J.
- 487-500 Segmentation and communication in the industrial marketplace
by Dale Wilson, R.
- 501-517 Developer/adopter relationships in new industrial product situations
by More, Roger A.
- 519-531 Relationship management: Managing the selling and the buying interface
by Spekman, Robert E. & Johnston, Wesley J.
- 533-547 Preferences, intentions, and behavior of organizational buyers under different reward conditions
by Chambers, Terry M. & Anderson, Paul F. & Dunlap, B. J.
- 549-566 The problem-solving approach to negotiations in industrial marketing
by Graham, John L.
October 1986, Volume 14, Issue 5
- 371-386 Hierarchical representations of market structures and choice processes through preference trees
by Moore, William L. & Lehmann, Donald R. & Pessemier, Edgar A.
- 387-402 Organizational resource dependencies and goal orientation
by Dastmalchian, Ali
- 403-410 A capital-budgeting decision--The case of a multinational corporation operating in high-inflation countries
by Dotan, Amihud & Ovadia, Arie
- 411-422 Relevance of inflation-adjusted earnings measures in the security-valuation process
by Morris, Michael H. & McDonald, Bill
- 423-440 Anomalies and equilibrium returns in a small stock market
by Wahlroos, Bjorn & Berglund, Tom
- 441-457 NOW-account strategies of depository institutions: A recent survey of goals, pricing policies, costs, and returns in New England
by Kolari, James W. & Rose, Peter S. & Rajan Varadarajan, P.
August 1986, Volume 14, Issue 4
- 281-283 Research in marketing in a centrally planned economy: Poland
by Woodside, Arch G. & Dennis, Cathy S.
- 285-293 Industrial product-buyer behavior in a centrally planned economy
by Dietl, Jerzy
- 295-299 Organizational learning in a centrally planned economy
by Swiderski, Piotr & Swiderska, Elzbieta
- 301-307 Changes in market structure in Poland
by Grzegorczyk, Wojciech & Domanski, Tomasz
- 309-315 Implementing a retail innovation by a Polish industrial company
by Domanski, Tomasz
- 317-320 Vertical integration in Poland
by Guzek, Elzbieta
- 321-327 Product-innovation propensity at the company level in centrally planned economies
by Iwinska-Knop, Krystyna
- 329-343 An appraisal of the use of student subjects in marketing research
by Burnett, John J. & Dune, Patrick M.
- 345-354 International cash management: A study of the practices of U.K.-based companies
by Soenen, L. A.
- 355-369 Improving the accuracy of measurement in attitudinal and demographic models: The application of the correction for attenuation method
by Oumlil, A. Ben & Balloun, Joseph L.
June 1986, Volume 14, Issue 3
- 193-212 Social responsibility and personal success: Are they incompatible?
by Wood, Van R. & Chonko, Lawrence B. & Hunt, Shelby D.
- 213-223 Tobin's q ratio, monopoly earnings, risk, and dividend policy
by Stevens, Jerry L.
- 225-236 Accounting for sources of risk in international portfolio diversification
by Mantell, Edmund H.
- 237-252 Removing response-style effects in attribute-determinance ratings to identify market segments
by Schaninger, Charles M. & Buss, W. Christian
- 253-268 Antecedents of retail salesperson performance: A path-analytic perspective
by Dubinsky, Alan J. & Hartley, Steven W.
- 269-278 The "Windfall account" of employee turnover extended: Implications for two- tiered salary structures
by Dalton, Dan R. & Kesner, Idalene F.
April 1986, Volume 14, Issue 2
- 107-108 Special section on Eastern European markets and marketing systems
by Kaynak, Erdener & Samli, A. Coskun
- 109-116 Eastern European marketing systems and Western marketing research voids: A research agenda
by Kaynak, Erdener & Samli, A. Coskun
- 117-131 Soviet marketing issues: A content analysis of Pravda
by Lazer, William
- 133-145 Multinational corporations in Eastern Europe: Welcome trade partners or unwelcome change agents?
by Amine, Lyn S.
- 147-164 Strategy constraints of Polish foreign-trade organizations
by Zurawicki, Leon
- 165-176 Prices of new and used automobiles in the Polish market: Centrally administered and free-market prices under conditions of scarcity
by King, Robert L.
- 177-188 Dividend policy and capital market theory: A generalized error-components model approach
by Lee, Cheng F. & Chang, Hui-shyong
- 189-192 On peeking over the fence: Two books about marketing research, market analysis, and buyer behavior in higher education
by Chapman, Randall G.
February 1986, Volume 14, Issue 1
- 1-18 On the use of u-shaped penalty functions for deriving a satisfactory financial plan utilizing goal programming
by Kvanli, Alan H. & Buckley, J. J.
- 19-25 Graduate students as surrogates for managers in experiments on business decision making
by Remus, William
- 27-36 Extrapolation models on very short-term forecasts
by Schnaars, Steven P. & Bavuso, R. Joseph
- 37-46 Stability of predictors and the forecasting of foreign exchange rates
by Khoury, Sarkis J.
- 47-62 Analysis of covariance for the removal of temporal effects in experiments with serial treatments
by Paksoy, Christie H. & Wilkinson, J. B. & Barry Mason, J.
- 63-81 Shopping patterns of the rural consumer: Exploring the relationship between shopping orientations and outshopping
by Lumpkin, James R. & Hawes, Jon M. & Darden, William R.
- 83-98 An investigation of biasing factors in the attributions of subordinates and their supervisors
by Huber, Vandra L. & Podsakoff, Philip M. & Todor, William D.
- 99-106 Face-to-face advance contact and monetary incentives effects on mail survey return rates, response differences, and survey costs
by Bellizzi, Joseph A. & Hite, Robert E.
December 1985, Volume 13, Issue 6
- 465-471 Playing the international stock diversification game with an unmarked deck
by Madura, Jeff & Abernathy, Gordon
- 473-481 A cross-sectional analysis of asset holdings
by Izan, H. Y. & Clements, Kenneth W.
- 483-494 Selecting network television advertising schedules
by Rust, Roland T.
- 495-509 Industrial marketing strategies and different national environments
by Hallen, Lars & Johanson, Jan
- 511-536 From the trenches to the command post: Perceptual and attitudinal differences among levels in the marketing management hierarchy
by Leigh, James H. & Futrell, Charles M.
- 537-538 The new stock market : Max G. Ansbacher, Walker and Company, New York, 1983, $16.95
by Hegde, Shantaram
October 1985, Volume 13, Issue 5
- 375-382 Behavioral industrial marketing research in Germany and the United States--A comparison
by Backhaus, Klaus & Koch, Franz-Karl
- 383-403 The multi-organizational interaction approach to industrial marketing
by Kutschker, Michael
- 405-420 Coping with inter-organizational conflicts : Efficient interaction strategies for buyer and seller organization
by Gemunden, Hans Georg
- 421-433 Risk distribution and bonding mechanisms in industrial marketing
by Schmidt, Reinhard H. & Wagner, Gerd R.
- 435-446 Using voice analysis for analyzing bargaining processes in industrial marketing
by Backhaus, Klaus & Meyer, Margit & Stockert, Andreas
- 447-460 Cost-based pricing : Behavioral aspects of price decisions for capital goods
by Plinke, Wulff
- 461-464 Major exchange and OTC companies experience different rates and rankings of audit-related disagreements
by McConnell, Donald Jr.
August 1985, Volume 13, Issue 4
- 285-286 Editors' note: Cognitive processes in organizational behavior
by DeNisi, Angelo S. & Schriesheim, Chester A.
- 287-299 Comparison processes in task perceptions, evaluations, and reactions
by Slusher, E. Allen & Griffin, Ricky W.
- 301-313 Trust-in-supervisor and perceived fairness and accuracy of performance evaluations
by Fulk, Janet & Brief, Arthur P. & Barr, Steve H.
- 315-328 Measuring managerial cognitive styles: On the logical validity of the Myers-Briggs Type Indicator
by Schweiger, David M.
- 339-359 Ethics and marketing management: An empirical examination
by Chonko, Lawrence B. & Hunt, Shelby D.
- 361-373 Purchasing agents' perceived importance of marketing mix components in different industrial purchase situations
by Jackson, Donald Jr. & Burdick, Richard K. & Keith, Janet E.
June 1985, Volume 13, Issue 3
- 195-206 Using self-congruity and ideal congruity to predict purchase motivation
by Sirgy, M. Joseph
- 207-221 Risk perception: Evidence of an interactive process
by Blaylock, Bruce K.
- 223-234 Dual consciousness and altered states: Implications for consumer research
by Hirschman, Elizabeth C.
- 235-246 Disconfirmation processes and consumer evaluations in product usage
by Oliver, Richard L. & Bearden, William O.
- 247-257 Transfer function analysis of the relationship between advertising and sales: A synthesis of prior research
by Moriarty, Mark M.
- 259-265 On cash demands, dividend yields, and the CAPM
by Schnabel, Jacques A.
- 267-282 Financial planning for savings and loan institutions--A new challenge
by Lam, Chun H. & Karwan, Kirk R.
- 283-284 Labor relations : David A. Dilts and Clarence R. Deitsch. New York, Macmillan Publishing Company. 1981, pp. XV, 476. $25.95
by Glyn Williams, C.
April 1985, Volume 13, Issue 2
- 107-121 Industrial firms' new product strategies
by Cooper, Robert G.
- 123-138 Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence
by Ford, Neil M. & Churchill, Gilbert Jr. & Walker, Orville Jr.
- 139-151 Retailing without stores: An examination of catalog shoppers
by Lumpkin, James R. & Hawes, Jon M.
- 153-162 Uninformed response rates in survey research: New evidence
by Schneider, Kenneth C.
- 163-176 Parental and teenage child influences in family decision making
by Belch, George E. & Belch, Michael A. & Ceresino, Gayle
- 177-185 Developing organizational buying theory: A small sample perspective
by Wilson, David T.
- 187-193 Inflation forecasts, the expected real rate and information efficiency
by Leonard, David C. & Solt, Michael E.
February 1985, Volume 13, Issue 1
- 1-2 Special section on organizational buying behavior: An introduction
by Moller, K. E. Kristian
- 3-17 Research strategies in analyzing the organizational buying process
by Moller, K. E. Kristian
- 19-33 Strategy formulation and implementation during purchasing of production materials
by DeRijcke, Jacques & Faes, Wouter & Vollering, Jan
- 35-48 An interaction approach to organizational buying behavior
by Campbell, N. C. G.
- 49-60 Factors influencing buyer-seller relationships in the market for high-technology products
by Parkinson, S. T.
- 61-69 Evaluating measures through data quantification: Applying dual scaling to an advertising copytest
by Franke, George R.
- 71-75 Questionnaire item omission as a function of within-group question position
by Dickinson, John R. & Kirzner, Eric
- 77-85 Social power bases of marketing executives: The relationship with organizational climate
by McDaniel, Stephen W. & Futrell, Charles M. & Parasuraman, A.
- 87-95 International portfolio construction
by Madura, Jeff
- 97-106 Using decision-systems analysis to formalize product development processes
by Ronkainen, Ilkka A.
December 1984, Volume 12, Issue 4
- 407-424 Financial profiles and the disclosure of expenditures for socially responsible purposes
by Mills, Dixie L. & Gardner, Mona J.
- 425-436 Parameter nonstationarity in retail choice models
by Ghosh, Avijit
- 437-462 Statistical conclusion validity in experimental designs used in business research
by Milligan, Glenn W. & McFillen, James M.
- 463-479 Electric utility returns and the market model
by Beedles, William L.
- 481-491 Financial determinants of systematic risk in real estate investment trusts
by Patel, Raman C. & Olsen, Robert A.
- 493-503 A longitudinal test of price effects on brand choice behavior
by Motes, William H. & Castleberry, Stephen B. & Motes, Susan G.
- 505-516 Random coefficient and errors-in-variables models for beta estimates: Methods and applications
by Lee, Cheng F.
- 517-519 Economic decisions under inflation: The impact of accounting measurement errors : Stephen M. Cross Jai Press, Greenwich, Conn., 1982, xii, 158 pp
by Morris, Michael H.
September 1984, Volume 12, Issue 3
- 271-272 Introduction to special section on causal modeling
by Darden, William R.
- 273-296 Issues in fitting theoretical and measurement models in marketing
by Darden, William R. & Carlson, S. Michael & Hampton, Ronald D.
- 297-308 The use of incremental goodness of fit indices in structural equation models in marketing research
by Sawyer, Alan G. & Page, Thomas Jr.
- 309-318 Nested model comparison with structural equation approaches
by Cagli, Ugur
- 319-336 Using simultaneous latent structure models to analyze group differences: Exploratory analysis of buying style items
by Clogg, Clifford C. & Munch, James M.
- 337-352 Unidimensional measurement and structural equation models with latent variables
by Danes, Jeffrey E. & Mann, O. Karl
- 353-361 Measures of brand attitude: Are cognitive structure approaches really needed?
by Gresham, Larry G. & Bush, Alan J. & Davis, Robert A.
- 363-375 International bank lending: Political risk and portfolio diversification
by Conybeare, John A.
- 377-391 Comparative evaluation of empirical response functions in sales management decision making
by LaForge, Raymond W. & Cravens, David W. & Ranney, Gipsie B.
- 393-402 An application of logit analysis to prediction of merger targets
by Dietrich, J. Kimball & Sorensen, Eric
- 403-406 A survey of present practices in recognizing revenues, expenses, gains, and losses : Henry R. Jaenicke, Financial accounting standards board, Stamford, Connecticut, 1981, 165 pages
by Bazley, John D.
June 1984, Volume 12, Issue 2
- 137-140 Special issue on export/import strategies: An introduction
by Ronkainen, Ilkka A.
- 141-157 Information acquisition and export entry decisions in small firms
by Reid, Stan
- 159-168 An experience curve explanation of export expansion
by Ursic, Michael L. & Czinkota, Michael R.
- 169-182 Model of management learning styles as a predictor of export behavior and performance
by Sood, James H. & Adams, Patrick
- 183-194 Technology profiles and export marketing strategies
by Suzman, Cedric L. & Wortzel, Lawrence H.
- 195-208 Differences among exporting firms based on their degree of internationalization
by Cavusgil, S. Tamer
- 209-225 Exports in the strategy of multinational enterprises
by Buckley, Peter J. & Pearce, Robert D.
- 227-240 Product acceptance by middleman in export channels
by Angelmar, Reinhard & Pras, Bernard
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