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The impact of firms' risk-taking attitudes on advertising budgets

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  • Lee, Don Y.

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  • Lee, Don Y., 1994. "The impact of firms' risk-taking attitudes on advertising budgets," Journal of Business Research, Elsevier, vol. 31(2-3), pages 247-256.
    • Handle: RePEc:eee:jbrese:v:31:y:1994:i:2-3:p:247-256
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    Cited by:

    1. Mian, G. Mujtaba & Sharma, Piyush & Gul, Ferdinand A., 2018. "Investor sentiment and advertising expenditure," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 611-627.
    2. Ying-Jiuan Wong & Chi-Feng Wang, 2018. "Is an overconfident CEO good for advertising investments?," Australian Journal of Management, Australian School of Business, vol. 43(3), pages 439-455, August.
    3. Ding, Shujun & Jia, Chunxin & Qu, Baozhi & Wu, Zhenyu, 2015. "Corporate risk-taking: Exploring the effects of government affiliation and executives' incentives," Journal of Business Research, Elsevier, vol. 68(6), pages 1196-1204.

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