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Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel

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  • Stephens, Debra Lynn
  • Hill, Ronald Paul
  • Bergman, Karyn

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  • Stephens, Debra Lynn & Hill, Ronald Paul & Bergman, Karyn, 1996. "Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel," Journal of Business Research, Elsevier, vol. 37(3), pages 193-200, November.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:3:p:193-200
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    References listed on IDEAS

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    1. O'Guinn, Thomas C & Faber, Ronald J, 1989. "Compulsive Buying: A Phenomenological Exploration," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 147-157, September.
    2. Hanley, Alice & Wilhelm, Mari S., 1992. "Compulsive buying: An exploration into self-esteem and money attitudes," Journal of Economic Psychology, Elsevier, vol. 13(1), pages 5-18, March.
    3. Rook, Dennis W, 1987. "The Buying Impulse," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 189-199, September.
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    Cited by:

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    2. Xiang, Li & Zheng, Xiabing & Lee, Matthew K.O. & Zhao, Dingtao, 2016. "Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction," International Journal of Information Management, Elsevier, vol. 36(3), pages 333-347.
    3. Warden, Clyde A. & Huang, Stephen Chi-Tsun & Liu, Tsung-Chi & Wu, Wann-Yih, 2008. "Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan," Journal of Retailing, Elsevier, vol. 84(1), pages 119-129.
    4. Ki, Chung-Wha (Chloe) & Chenn, Ashley & Man Chong, Sze & Cho, Erin, 2024. "Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research," Journal of Business Research, Elsevier, vol. 174(C).
    5. Bo-Chiuan Su & Li-Wei Wu & Ji-Ping Wu, 2022. "Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective," Sustainability, MDPI, vol. 15(1), pages 1-30, December.
    6. Akawut Jansom & Siwarit Pongsakornrungsilp, 2021. "How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    7. Longinos Marin & Salvador Ruiz, 2007. "“I Need You Too!â€\x9D Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility," Journal of Business Ethics, Springer, vol. 71(3), pages 245-260, March.
    8. Masuda, Hisashi & Han, Spring H. & Lee, Jungwoo, 2022. "Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations," Technological Forecasting and Social Change, Elsevier, vol. 174(C).

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