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Direct marketing attitudes

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  • Akaah, Ishmael P.
  • Korgaonkar, Pradeep K.
  • Lund, Daulatram

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  • Akaah, Ishmael P. & Korgaonkar, Pradeep K. & Lund, Daulatram, 1995. "Direct marketing attitudes," Journal of Business Research, Elsevier, vol. 34(3), pages 211-219, November.
    • Handle: RePEc:eee:jbrese:v:34:y:1995:i:3:p:211-219
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    References listed on IDEAS

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    1. Graham, Robert J, 1981. "The Role of Perception of Time in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(4), pages 335-342, March.
    2. Derbaix, C., 1983. "Perceived risk and risk relievers: An empirical investigation," Journal of Economic Psychology, Elsevier, vol. 3(1), pages 19-38.
    3. Lumpkin, James R. & Hawes, Jon M., 1985. "Retailing without stores: An examination of catalog shoppers," Journal of Business Research, Elsevier, vol. 13(2), pages 139-151, April.
    4. Shimp, Terence A & Kavas, Alican, 1984. "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 795-809, December.
    5. Bagozzi, Richard P & Warshaw, Paul R, 1990. "Trying to Consume," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 127-140, September.
    6. Sheppard, Blair H & Hartwick, Jon & Warshaw, Paul R, 1988. "The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 325-343, December.
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    Cited by:

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    2. Hamideh Bagheri & Meysam Hemmatishabani, 2017. "Investigating the Moderating Role of Enjoyment in the Relationship between Brand Image, Service Quality, and Convenience in Search and Purchase Behaviour in Multichannel Retailing," Asian Social Science, Canadian Center of Science and Education, vol. 13(1), pages 1-53, January.
    3. Ozuna, Edna & Steinhoff, Lena, 2024. "“Look me in the eye, customer”: How do face-to-face interactions in peer-to-peer sharing economy services affect customers’ misbehavior concealment intentions?," Journal of Business Research, Elsevier, vol. 177(C).
    4. Schröder, Hendrik & Zaharia, Silvia, 2008. "Linking multi-channel customer behavior with shopping motives: An empirical investigation of a German retailer," Journal of Retailing and Consumer Services, Elsevier, vol. 15(6), pages 452-468.
    5. van Diepen, Merel & Donkers, Bas & Franses, Philip Hans, 2009. "Does irritation induced by charitable direct mailings reduce donations?," International Journal of Research in Marketing, Elsevier, vol. 26(3), pages 180-188.
    6. Gauzente, Claire, 2010. "The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 457-463.
    7. Cases, Anne-Sophie & Fournier, Christophe & Dubois, Pierre-Louis & Tanner Jr., John F., 2010. "Web Site spill over to email campaigns: The role of privacy, trust and shoppers' attitudes," Journal of Business Research, Elsevier, vol. 63(9-10), pages 993-999, September.
    8. Ozer, Muammer, 2007. "Reducing the demand uncertainties at the fuzzy-front-end of developing new online services," Research Policy, Elsevier, vol. 36(9), pages 1372-1387, November.

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