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Impact of bundle type, price framing and familiarity on purchase intention for the bundle

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  • Harlam, Bari A.
  • Krishna, Aradhna
  • Lehmann, Donald R.
  • Mela, Carl

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  • Harlam, Bari A. & Krishna, Aradhna & Lehmann, Donald R. & Mela, Carl, 1995. "Impact of bundle type, price framing and familiarity on purchase intention for the bundle," Journal of Business Research, Elsevier, vol. 33(1), pages 57-66, May.
    • Handle: RePEc:eee:jbrese:v:33:y:1995:i:1:p:57-66
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    References listed on IDEAS

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