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Lost and found: The information-processing model of advertising effectiveness

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  • Scholten, Marc

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  • Scholten, Marc, 1996. "Lost and found: The information-processing model of advertising effectiveness," Journal of Business Research, Elsevier, vol. 37(2), pages 97-104, October.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:2:p:97-104
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    References listed on IDEAS

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    1. Mazursky, David & Schul, Yaacov, 1992. "Learning from the ad or relying on related attitudes: The moderating role of involvement," Journal of Business Research, Elsevier, vol. 25(1), pages 81-93, August.
    2. Miniard, Paul W & Sirdeshmukh, Deepak & Innis, Daniel E, 1992. "Peripheral Persuasion and Brand Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 226-239, September.
    3. Sternthal, Brian & Craig, C Samuel, 1974. "Fear Appeals: Revisited and Revised," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(3), pages 22-34, December.
    4. Haugtvedt, Curtis P, et al, 1994. "Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 176-189, June.
    5. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    6. Goldberg, Marvin E & Hartwick, Jon, 1990. "The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 172-179, September.
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    Cited by:

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    2. Santos, Susana & Gonçalves, Helena Martins, 2021. "The consumer decision journey: A literature review of the foundational models and theories and a future perspective," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    3. Azizul Yadi Yaakop* & Nomahaza Mahadi & Zailin Zainal Ariffin & Siti Sarah Omar, 2018. "Review of Hierarchy-of-Effects (Hoe) Models and Higher Education Advertising in Malaysia," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 4(11), pages 212-219, 11-2018.
    4. Gauzente, Claire, 2010. "The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 457-463.
    5. Trivedi, Rohit H. & Teichert, Thorsten, 2019. "The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender," Journal of Business Research, Elsevier, vol. 99(C), pages 197-205.

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