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Assessing Czech consumers' reactions to western marketing practices: A conjoint approach

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  • Klenosky, David B.
  • Benet, Suzeanne B.
  • Chadraba, Petr

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  • Klenosky, David B. & Benet, Suzeanne B. & Chadraba, Petr, 1996. "Assessing Czech consumers' reactions to western marketing practices: A conjoint approach," Journal of Business Research, Elsevier, vol. 36(2), pages 189-198, June.
    • Handle: RePEc:eee:jbrese:v:36:y:1996:i:2:p:189-198
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    1. Bong-Sup Shin, 2006. "What Matters to Korean Products in Australia: Focus on the Country Image Effects," International Area Studies Review, Center for International Area Studies, Hankuk University of Foreign Studies, vol. 9(1), pages 173-193, March.
    2. van Herpen, H.W.I. & Pieters, R. & Fidrmucova, J. & Roosenboom, P.G.J., 2000. "The information content of magazine advertising in market and transition economies," Other publications TiSEM 27d59b33-299e-4177-a0b7-a, Tilburg University, School of Economics and Management.
    3. Teegen, Hildy, 2000. "Examining strategic and economic development implications of globalising through franchising," International Business Review, Elsevier, vol. 9(4), pages 497-521, August.
    4. Hudu Mohammed & Alexander Ayogyam & Appau-Yeboah F & Amo F, 2014. "Factors Influencing Non Ghanaian Consumers in Choosing Products Made In Ghana: Empirical Studies from Non Ghanaian Residents in the Kumasi Metropolis of Ghana," Journal of Social Economics, Research Academy of Social Sciences, vol. 1(4), pages 149-158.

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