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The impact of organizational values, goals, and climate on marketing effectiveness

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  • Dunn, Mark G.
  • Norburn, David
  • Birley, Sue

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  • Dunn, Mark G. & Norburn, David & Birley, Sue, 1994. "The impact of organizational values, goals, and climate on marketing effectiveness," Journal of Business Research, Elsevier, vol. 30(2), pages 131-141, June.
    • Handle: RePEc:eee:jbrese:v:30:y:1994:i:2:p:131-141
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    Cited by:

    1. Archita Pal Choudhury & Amit Kundu & Dev Narayan Sarkar & Arabinda Bhattacharya, 2023. "Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 146-177, March.
    2. Maria Fotaki & Spyros Lioukas & Irini Voudouris, 2020. "Ethos is Destiny: Organizational Values and Compliance in Corporate Governance," Journal of Business Ethics, Springer, vol. 166(1), pages 19-37, September.
    3. Agné Paliokaité, 2010. "Networking as a Route for Corporate Foresight in SMEs," IET Working Papers Series 10/2010, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology.
    4. Morgan, Neil A. & Clark, Bruce H. & Gooner, Rich, 2002. "Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives," Journal of Business Research, Elsevier, vol. 55(5), pages 363-375, May.
    5. Sayyed Akbar Nilipour Tabatabaei & Mohammad Hassan Tanhaei & Iman Hirmanpour, 2014. "Studying the Mediating Role of Marketing Effectiveness on the Relationship between Organizational Culture and Business Performance (Case study: Hotels of Isfahan City)," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(3), pages 94-102, March.

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