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A test of the effects of competition on consumer brand selection processes

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  • Laroche, Michel
  • Hui, Michael
  • Zhou, Lianxi

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  • Laroche, Michel & Hui, Michael & Zhou, Lianxi, 1994. "A test of the effects of competition on consumer brand selection processes," Journal of Business Research, Elsevier, vol. 31(2-3), pages 171-181.
    • Handle: RePEc:eee:jbrese:v:31:y:1994:i:2-3:p:171-181
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    Cited by:

    1. Kapoor, Harish & Heslop, Louise A., 2009. "Brand positivity and competitive effects on the evaluation of brand extensions," International Journal of Research in Marketing, Elsevier, vol. 26(3), pages 228-237.
    2. Y Hayashi & M-H Hsieh & R Setiono, 2009. "Predicting consumer preference for fast-food franchises: a data mining approach," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(9), pages 1221-1229, September.
    3. Laroche, Michel & Kalamas, Maria & Huang, Qinchao, 2005. "Effects of coupons on brand categorization and choice of fast foods in China," Journal of Business Research, Elsevier, vol. 58(5), pages 674-686, May.
    4. Laroche, Michel & Takahashi, Ikuo & Kalamas, Maria & Teng, Lefa, 2005. "Modeling the selection of fast-food franchises among Japanese consumers," Journal of Business Research, Elsevier, vol. 58(8), pages 1121-1131, August.
    5. Yunjeong Kim & Kyung Wha Oh, 2020. "Effects of Perceived Sustainability Level of Sportswear Product on Purchase Intention: Exploring the Roles of Perceived Skepticism and Perceived Brand Reputation," Sustainability, MDPI, vol. 12(20), pages 1-16, October.

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