Innovation as a socio-political process: An empirical analysis of influence behavior among new product managers
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Cited by:
- Kwaku Atuahene-Gima & Felicitas Evangelista, 2000. "Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R...D Perspectives," Management Science, INFORMS, vol. 46(10), pages 1269-1284, October.
- Goebel, Daniel J. & Marshall, Greg W. & Locander, William B., 2006. "Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm," Journal of Business Research, Elsevier, vol. 59(7), pages 829-837, July.
- Merlo, Omar & Auh, Seigyoung, 2010. "Marketing’s strategic influence in Australian firms: A review and survey," Australasian marketing journal, Elsevier, vol. 18(2), pages 49-56.
- Hausman, Angela & Stock, James R., 2003. "Adoption and implementation of technological innovations within long-term relationships," Journal of Business Research, Elsevier, vol. 56(8), pages 681-686, August.
- Alan C. Logan & Susan H. Berman & Brian M. Berman & Susan L. Prescott, 2020. "Project Earthrise: Inspiring Creativity, Kindness and Imagination in Planetary Health," Challenges, MDPI, vol. 11(2), pages 1-23, September.
- Elias Kyriazis & Lester W. Johnson & Paul Couchman, 2022. "The Effects of Affective Trust and Suspicion in New Product Development Projects," Businesses, MDPI, vol. 2(3), pages 1-19, August.
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