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Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice

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  • Hastak, Manoj
  • Mitra, Anusree

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  • Hastak, Manoj & Mitra, Anusree, 1996. "Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice," Journal of Business Research, Elsevier, vol. 37(2), pages 121-126, October.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:2:p:121-126
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    References listed on IDEAS

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    1. Nedungadi, Prakash, 1990. "Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 263-276, December.
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