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Unique inter-brand effects of price on brand choice

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  • Krishnamurthi, Lakshman
  • Raj, S. P.
  • Sivakumar, K.

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  • Krishnamurthi, Lakshman & Raj, S. P. & Sivakumar, K., 1995. "Unique inter-brand effects of price on brand choice," Journal of Business Research, Elsevier, vol. 34(1), pages 47-56, September.
    • Handle: RePEc:eee:jbrese:v:34:y:1995:i:1:p:47-56
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    7. Lakshman Krishnamurthi & S. P. Raj, 1988. "A Model of Brand Choice and Purchase Quantity Price Sensitivities," Marketing Science, INFORMS, vol. 7(1), pages 1-20.
    8. Greg M. Allenby, 1989. "A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data," Marketing Science, INFORMS, vol. 8(3), pages 265-280.
    9. Purushottam Papatla & Lakshman Krishnamurthi, 1992. "A Probit Model of Choice Dynamics," Marketing Science, INFORMS, vol. 11(2), pages 189-206.
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    12. Ruth N. Bolton, 1989. "The Relationship Between Market Characteristics and Promotional Price Elasticities," Marketing Science, INFORMS, vol. 8(2), pages 153-169.
    13. Marcel L. Corstjens & David A. Gautschi, 1983. "Formal Choice Models in Marketing," Marketing Science, INFORMS, vol. 2(1), pages 19-56.
    14. Lakshman Krishnamurthi & S. P. Raj, 1991. "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity," Marketing Science, INFORMS, vol. 10(2), pages 172-183.
    15. Jeffrey A. Dubin, 1986. "A Nested Logit Model of Space and Water Heat System Choice," Marketing Science, INFORMS, vol. 5(2), pages 112-124.
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    17. Cooper, Lee G & Nakanishi, Masao, 1983. "Standardizing Variables in Multiplicative Choice Models," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 96-108, June.
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    Cited by:

    1. Hans Degryse & Steven Ongena, 2005. "Distance, Lending Relationships, and Competition," Journal of Finance, American Finance Association, vol. 60(1), pages 231-266, February.
    2. Agarwal, Manoj K., 2002. "Asymmetric price effects in the telecommunications services markets," Journal of Business Research, Elsevier, vol. 55(8), pages 671-677, August.
    3. González-Benito, Óscar, 2004. "Random effects choice models: seeking latent predisposition segments in the context of retail store format selection," Omega, Elsevier, vol. 32(2), pages 167-177, April.
    4. Dawes, John G., 2012. "Brand-Pack Size Cannibalization Arising from Temporary Price Promotions," Journal of Retailing, Elsevier, vol. 88(3), pages 343-355.
    5. Sivakumar, K., 2004. "Manifestations and measurement of asymmetric brand competition," Journal of Business Research, Elsevier, vol. 57(8), pages 813-820, August.

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