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Dynamics of aggregate response sensitivities to marketing mix variables

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  • Andrews, Rick L.
  • Franke, George R.

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  • Andrews, Rick L. & Franke, George R., 1996. "Dynamics of aggregate response sensitivities to marketing mix variables," Journal of Business Research, Elsevier, vol. 36(2), pages 145-155, June.
    • Handle: RePEc:eee:jbrese:v:36:y:1996:i:2:p:145-155
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    References listed on IDEAS

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    1. Wildt, Albert R & Winer, Russell S, 1983. "Modeling and Estimation in Changing Market Environments," The Journal of Business, University of Chicago Press, vol. 56(3), pages 365-388, July.
    2. Liu, Lon-Mu & Hanssens, Dominique M., 1981. "A bayesian approach to time-varying cross-sectional regression models," Journal of Econometrics, Elsevier, vol. 15(3), pages 341-356, April.
    3. Rink, David R. & Swan, John E., 1979. "Product life cycle research: A literature review," Journal of Business Research, Elsevier, vol. 7(3), pages 219-242, September.
    4. Hoch, Stephen J & Ha, Young-Won, 1986. "Consumer Learning: Advertising and the Ambiguity of Product Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 221-233, September.
    5. Kotler, Philip, 1978. "Harvesting strategies for weak products," Business Horizons, Elsevier, vol. 21(4), pages 15-22, August.
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    Cited by:

    1. G Baltas, 2005. "Modelling category demand in retail chains," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 56(11), pages 1258-1264, November.
    2. Burton, Suzan & Clark, Lindie & Heuler, Stefanie & Bollerup, Jette & Jackson, Kristina, 2011. "Retail tobacco distribution in Australia: Evidence for policy development," Australasian marketing journal, Elsevier, vol. 19(3), pages 168-173.
    3. Burton, Suzan & Spanjaard, Daniela & Hoek, Janet, 2013. "An investigation of tobacco retail outlets as a cue for smoking," Australasian marketing journal, Elsevier, vol. 21(4), pages 234-239.
    4. Kremer, Sara T.M. & Bijmolt, Tammo H.A. & Leeflang, Peter S.H. & Wieringa, Jaap E., 2008. "Generalizations on the effectiveness of pharmaceutical promotional expenditures," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 234-246.
    5. Purohit, Sonal & Paul, Justin & Mishra, Rikee, 2021. "Rethinking the bottom of the pyramid: Towards a new marketing mix," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).

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