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Unacquainted influencers: When strangers interact in the retail setting

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  • McGrath, Mary Ann
  • Otnes, Cele

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  • McGrath, Mary Ann & Otnes, Cele, 1995. "Unacquainted influencers: When strangers interact in the retail setting," Journal of Business Research, Elsevier, vol. 32(3), pages 261-272, March.
    • Handle: RePEc:eee:jbrese:v:32:y:1995:i:3:p:261-272
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    References listed on IDEAS

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    8. Bearden, William O & Etzel, Michael J, 1982. "Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 183-194, September.
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