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The inevitability of integrated communications

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  • Schultz, Don E.

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  • Schultz, Don E., 1996. "The inevitability of integrated communications," Journal of Business Research, Elsevier, vol. 37(3), pages 139-146, November.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:3:p:139-146
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    Cited by:

    1. Morongwa Ramasobana & Olawale Fatoki, 2018. "Business Attributes and Marketing Communication Strategies of SMEs in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 9(6), pages 90-97.
    2. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
    3. Boonchai Hongcharu, 2019. "Effects of Message Variation and Communication Tools Choices on Consumer Response," Global Business Review, International Management Institute, vol. 20(1), pages 42-56, February.
    4. repec:dgr:rugsom:09001 is not listed on IDEAS
    5. Olimpia OANCEA & Mihaela DIACONU & Amalia DUTU, 2014. "Analyzing The Consumer Profiling For Improving Efforts Of Integrated Marketing Communication," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 101-108, July.
    6. Matilda Dorotic & Dennis Fok & Peter Verhoef & Tammo Bijmolt, 2011. "Do vendors benefit from promotions in a multi-vendor loyalty program?," Marketing Letters, Springer, vol. 22(4), pages 341-356, November.
    7. Porcu, Lucia & del Barrio-García, Salvador & Kitchen, Philip J. & Tourky, Marwa, 2020. "The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance," Journal of Business Research, Elsevier, vol. 119(C), pages 435-443.
    8. Figen Ebren, 2006. "Impact of Integrated Marketing Communications Programs in Enhancing Manager and Employee Performance," Papers of the Annual IUE-SUNY Cortland Conference in Economics, in: Oguz Esen & Ayla Ogus (ed.), Proceedings of the Conference on Human and Economic Resources, pages 17-25, Izmir University of Economics.
    9. Oancea Olimpia, 2014. "Quantitative Research Concerning The Identification Of The Stimuli And Communicative Factors Who Can Influence Behavior Of The Bread Consumers In Arges County," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 122-132, February.
    10. Gronroos, Christian, 1999. "Relationship Marketing: Challenges for the Organization," Journal of Business Research, Elsevier, vol. 46(3), pages 327-335, November.

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