Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success
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Cited by:
- Muhammed S. Alnsour, 2018. "Online relationship marketing for banks in face-to-face economies," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(3), pages 105-116, September.
- Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
- Hisham Ibrahim & Alfredo Moscardini & Aiman Ragab, 2014. "Toward a Viable Integrated Marketing Communications in Egypt," Proceedings of International Academic Conferences 0903026, International Institute of Social and Economic Sciences.
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