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The King and Summers opinion leadership scale: Revision and refinement

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  • Flynn, Leisa Reinecke
  • Goldsmith, Ronald E.
  • Eastman, Jacqueline K.

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  • Flynn, Leisa Reinecke & Goldsmith, Ronald E. & Eastman, Jacqueline K., 1994. "The King and Summers opinion leadership scale: Revision and refinement," Journal of Business Research, Elsevier, vol. 31(1), pages 55-64, September.
    • Handle: RePEc:eee:jbrese:v:31:y:1994:i:1:p:55-64
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    Cited by:

    1. Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente, 2011. "Opinion Leadership and Social Contagion in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 195-212, 03-04.
    2. Zhao, Liang & Sun, Zhe & Chen, Si & Gugnani, Ritika & Sahore, Nidhi, 2024. "Social media opinion leaders and information diffusion of crowdfunding projects: Evidence from China," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    3. Hinz, Oliver & Schulze, Christian & Takac, Carsten, 2014. "New product adoption in social networks: Why direction matters," Journal of Business Research, Elsevier, vol. 67(1), pages 2836-2844.
    4. Ronald S. Burt, 1999. "The Social Capital of Opinion Leaders," The ANNALS of the American Academy of Political and Social Science, , vol. 566(1), pages 37-54, November.
    5. Hoffmann, Stefan & Soyez, Katja, 2010. "A cognitive model to predict domain-specific consumer innovativeness," Journal of Business Research, Elsevier, vol. 63(7), pages 778-785, July.
    6. Han, Shuai & Chen, Hong & Long, Ruyin & Jiskani, Izhar Mithal, 2022. "Can miners' social networks affect their safety commitment? A case study of Chinese coal mining enterprises," Resources Policy, Elsevier, vol. 75(C).
    7. Schneider, John A. & Zhou, A. Ning & Laumann, Edward O., 2015. "A new HIV prevention network approach: Sociometric peer change agent selection," Social Science & Medicine, Elsevier, vol. 125(C), pages 192-202.
    8. Martin Schreier & Stefan Oberhauser & Reinhard Prügl, 2007. "Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities," Marketing Letters, Springer, vol. 18(1), pages 15-30, June.

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