Content
2014, Issue 1 Global Network and Sustainable Development - 1
- 1 Sustainable Development and Corporate Communication in Global Markets
by Daniela M Salvioni & Luisa Bosetti - 2 Foreign and Spatial Spillovers in the European Electricity Sector
by Chiara F Del Bo - 3 Outsourcing in the Italian NHS: a Measure of Mismatch Between Private And Public Operators
by Paolo Mariani & Rosa Falotico & Biancamaria Zavanella & Mauro Mussini
2013, Issue 2 Global Network and Local Development - 2
- 1 School Networks and Sustainable Development
by Simona Franzoni & Francesca Gennari - 2 Global Business Networks and the Competitiveness of SMEs
by Roberta Tresca
2013, Issue 1 Global Network and Local Development - 1
- 1 Sustainable Development and Global Responsibility in Corporate Governance
by Daniela M Salvioni & Riccardo Astori - 2 Stakeholder Orientation and Corporate Reputation: A Quantitative Study on US Companies
by Francesco Perrini & Clodia Vurro - 3 Client Knowledge Opportunities for a Small Software Firm
by Migliaccio Mirella & Francesca Rivetti
2012, Issue 2 Innovation Management in Global Marktes - 2
- 1-12 Ouverture de 'Innovation Management in Global Markets - 2'
by Silvio M. Brondoni - 13-25 Business Network Dynamics and Diffusion of Innovation
by Alison Rieple & Marco Pironti & Paola Pisano - 26-36 Exploring Partnerships for Social Innovation
by Mario Risso - 37-52 Innovation, Imitation and Competitive Value Analysis
by Margherita Corniani - 53-65 Alliances, Open Innovation and Outside-in Management
by Elisa Arrigo - 66-76 Innovation, Second Mover and Network System
by Dashu Wang & Veronica Scuotto
2012, Issue 1 Innovation Management in Global Marktes - 1
- 1-9 Ouverture de 'Innovation Management in Global Markets - 1'
by Silvio M. Brondoni - 10-24 Innovation and Imitation: Corporate Strategies for Global Competition
by Silvio M. Brondoni - 25-44 Science and Technology Parks in the Age of Open Innovation. The Finnish Case
by Nicola Bellini & Jukka Teras & Hakan Ylinenpaa - 45-56 Hybrid Innovation. The Italian Machine Tool Industry Case
by Paolo Rizzi & Fabio Campanini & Serena Costa - 57-71 The Role of Imitation in Global High-Tech Product Development
by Carlos S Baradello & Andrea Salazzaro
2011, Issue 2 Global Cities and Knowledge Management - 2
- 1-5 Ouverture de 'Global Cities and Knowledge Management - 2'
by Silvio M. Brondoni - 6-22 Growth, Consumption and Knowledge Cities
by Riccardo Cappellin - 23-33 Which future? Strategic Vision for american Cities
by Raffaella Nanetti - 34-47 Large Cities, intangible Consumption and Knowledge Production
by Lara Penco - 48-59 Contemporary Art Firms and Value Creation in Global Cities
by Federica Codignola - 60-74 Assessing Urban Environmental Management Practice with a Scalar Approach. The Shanghai Case
by Wei Tu
2011, Issue 1 Global Cities and Knowledge Management - 1
- 1 Ouverture de 'Global Cities and Knowledge Management - 1'
by Riccardo Cappellin & Silvio M. Brondoni - 2 Global Networks, Knowledge Management and World Cities
by Silvio M. Brondoni - 3 Urban Growth: Is It a Never Ending Story?
by Roberta Capello - 4 Geography of Multinational Corporations and Functional Specialization in Chinese Cities
by Canfei He & Xiaojun Xiao - 5 Shopping Centres and Intangible Consumption in Global Cities
by Margherita Corniani - 6 Fashion, Luxury and Design: Store Brand Management and Global Cities Identity
by Elisa Arrigo - 7 Integrated Commercial Activities and Intangible Consumption in Cities Development
by Roberta Tresca
2010, Issue 2 Intangible Assets & Global Competition
- 1 Ouverture de 'Intangible Assets & Global Competition'
by Silvio M. Brondoni - 2 Intangibles, Global Networks & Corporate Social Responsibility
by Silvio M. Brondoni - 3 Corporate Sustainability, Intangible Assets Accumulation and Competitive Advantage
by Francesco Perrini & Clodia Vurro - 4 Intangible Assets and Internal Controls in Global Companies
by Daniela Salvioni - 5 The Cost of Managing Intangibles in Global Markets
by Margherita Corniani - 6 Innovation and Market-Driven Management in Fast Fashion Companies
by Elisa Arrigo - 7 Market-Driven Management and Intangible Assets in Global Television Set Manufacturers
by Patrizia Silvestrelli - 8 Market-Driven Management: A Critical Literature Review
by Niccolo' Gordini
2010, Issue 1 Marketing Channels and Global Markets
- 1 Ouverture de 'Marketing Channels and Global Markets'
by Silvio M. Brondoni & Fabio Musso - 2 Six Classic Distribution Paradigms for Global Marketing Channel Strategy
by Bert Rosenbloom - 3 Retailers, Frontiers of Innovation and Local Legislative Constraints
by Vincenzo Tassinari - 4 Innovation in Marketing Channels
by Fabio Musso - 5 Self-Service Technology in Retailing. The Case of Retail Kiosks
by Hira Cho & Susan Fiorito - 6 Management Control in Global Mass Market Retailers
by Francesca Gennari - 7 Large Retailers' Financial Services
by Mario Risso - 8 Market-Driven Management, Global Markets and Competitive Convergence
by Elisa Rancati - 9 Retail Policies in the Global Gasoline Market
by Sabina Riboldazzi
2009, Issue https://symphonya.unicusano.it/article/view/2009.2.06faraoni.petretto
- 6 Market-Driven Management and Global Supply Chain
by Monica Faraoni & Lorenzo Petretto
2009, Issue 2 Market-Driven Management and Competitive Customer Value - 2
- 1 Ouverture de 'Market-Driven Management and Competitive Customer Value-2'
by Jean Jacques Lambin - 2 Capitalism and Sustainable Development
by Jean Jacques Lambin - 3 Market-Driven Management and Relations Between Banks and Corporations
by Giuseppina Gandini - 4 Market-Driven Management, Market Space and Value Proposition
by Flavio Gnecchi - 5 Market-Driven Management and Global Economies of Scale
by Alessandra Storlazzi
2009, Issue 1 Market-Driven Management and Competitive Customer Value - 1
- 2 Market-Driven Management, Competitive Customer Value and Global Networks
by Silvio M. Brondoni - 3 Market-Driven Management as Entrepreneurial Approach
by Carlo Vallini & Christian Simoni - 4 Global Account Management for Sales Organization in Multinational Companies
by Tino Canegrati - 5 From Brand Management to Global Business Management in Market-Driven Companies
by Emilio Zito - 6 Market-Driven Management, Global Competition and Corporate Responsibility
by Elisa Arrigo
2008, Issue 2 Market-Driven Management and Global Markets - 2
- 1 Ouverture de 'Market-Driven Management and Global Markets - 2'
by Silvio M. Brondoni - 2 Market-Driven Management and Corporate Governance
by Daniela Salvioni - 3 Reverse Logistics and Market-Driven Management
by Alessandro Gandolfo & Roberto Sbrana - 4 Global Entrepreneurship and Market-Driven Management
by Antonella Zucchella & Antonio Majocchi - 5 Market-Driven Management in Community Events
by Antonella Capriello & Giovanni Fraquelli - 6 Resource-Based Theory and Market-Driven Management
by Mauro Sciarelli - 7 Control Systems for Banks in Global Markets
by Monica Baraldi
2008, Issue 1 Market-Driven Management and Global Markets - 1
- 1 Ouverture de 'Market-Driven Management and Global Markets - 1'
by Silvio M. Brondoni - 2 Market-Driven Management, Competitive Space and Global Networks
by Silvio M. Brondoni - 3 Global Markets, Governance and Internal Control Systems
by Paolo Bastia - 4 Market-Driven Management: the Policy Implications
by Nicola Bellini - 5 Push and Pull Policy in Market-Driven Management
by Margherita Corniani - 6 Market-Driven Management in Fashion and Luxury Industries
by Fabrizio Mosca - 7 Market-Driven Management, Competitive Markets and Performance Metrics
by Maria Emilia Garbelli
2007, Issue 2 Ethics in Global Supply Chains
- 1 Ouverture de 'Ethics in Global Supply Chains'
by Silvio M. Brondoni & Cosetta Pepe - 2 Corporate Values in Global Supply Chains
by Cosetta Pepe - 3 Ethical Issues in Global Supply Chains
by Bodo Schlegelmilch & Magdalena Oberseder - 4 Ethics and Corporate Social Responsibility
by Enrico Cavalieri - 5 A Truly Co-Operative Venture: The Case of Co-Operative Food
by Bob Doherty - 6 Sustainable Economic Growth in the Global Society
by Elio Borgonovi - 7 Nertwork Social Responsability
by Antonella Zucchella
2007, Issue 1 Management Consulting and Global Markets
- 1 Ouverture de 'Management Consulting and Global Markets'
by Silvio M. Brondoni & Francesco Ciampi & Antonella Negri Clementi - 2 Trends in Strategic Consulting in the Face of Globalization
by Giorgio Rossi Cairo - 3 Management Consulting, Global Markets and Corporate Networking
by Silvio M. Brondoni - 4 Ethics in Management Consulting
by Carlo Vallini - 5 Ensuring Sustainable Value from Consultants
by Fiona Czerniawska - 6 Management Consulting Boutiques and Global Markets
by Antonella Negri Clementi - 7 Management Consulting and Knowledge Creation
by Francesco Ciampi - 8 Evolution of Management Consulting in Italy
by Roberto Nava - 9 Emerging Issues in Global Management Consulting. The Roland Berger Case
by Maurizio Panetti - 10 Enhancing Change Capacity. Client-Consultant Collaboration and Emergent Change
by Kenneth Kerber & Anthony Buono - 11 Business Advisory in Private Equity
by Emanuele Cairo
2006, Issue 2 Communication and Global Markets
- 1 Ouverture de 'Communication & Global Markets'
by Silvio M. Brondoni - 2 Corporate Gommunication and Global Markets
by Silvio M. Brondoni - 3 Global Corporations, Corporate Governance and Social Responsibility
by Lorenzo Morrocchi - 4 Digital Marketing Communication
by Margherita Corniani - 5 CRM and Corporate Communication
by Luigi Caricato - 6 Global Markets and Contemporary Art
by Federica Codignola
2006, Issue 1 Corporate Governance Communications
- 1 Ouverture de 'Corporate Governance Communication'
by Silvio M. Brondoni - 2 Managerial Corporate Governance Communication
by Silvio M. Brondoni - 3 Corporate Governance Report and Stakeholder View
by Daniela Salvioni & Luisa Bosetti - 4 Corporate Governance Communication
by Flavio Gnecchi - 5 Corporate Governance and Global Communication
by Giuseppina Gandini - 6 CSR Within Large Retailers International Supply Chains
by Fabio Musso & Mario Risso - 7 Code of Conduct and Corporate Governance
by Elisa Arrigo - 8 Public Governance and Financial Communication
by Luca Bisio
2005, Issue 2 Over-Supply and Global Markets - 2
- 1 Ouverture de 'Over-Supply and Global Markets - 2'
by Silvio M. Brondoni - 2 Market, Demand Segments and Demand Bubbles
by Margherita Corniani - 3 Trade, Over-Supply and Global Markets. The Coop Italia Case
by Vincenzo Tassinari - 4 Corporate Responsibility and Hypercompetition. The IKEA Case
by Elisa Arrigo - 5 Global Markets and Time-Based Competition
by Elisa Rancati - 6 Price Policies, Over-Supply and Demand Bubbles
by Giuseppe Cappiello - 7 Global Retailers and Competitive Customer Value
by Sabina Riboldazzi
2005, Issue 1 Over-Supply and Global Markets - 1
- 1 Ouverture de 'Over-Supply and Global Markets - 1'
by Silvio M. Brondoni - 2 Managerial Economics and Global Competition
by Silvio M. Brondoni - 3 Corporate Governance, Management Control and Global Competition
by Daniela Salvioni - 4 Dragon-Mart: Chinese Contamination
by Andrea Sparvoli - 5 Brand Portfolio and Over-Supply
by Flavio Gnecchi - 6 Product Differentiation Costs and Global Competition
by Maria Emilia Garbelli - 7 Global Companies and Global Regulation
by Luca Bisio
2004, Issue 2 Sport Management and Global Markets
- 1 Ouverture de 'Sport Management and Global Markets'
by Silvio M. Brondoni & Sergio Cherubini - 2 Governance and Management in the Business of Sport
by Roberto Cafferata - 3 The Complexity of Sport Management: from Mono-Business to Multi-Business
by Sergio Cherubini - 4 The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case
by Henk Markerink & Andrea Santini - 5 The Metalanguages between Sport and Tourism
by Roberto Ciampicacigli & Simona Maresca - 6 The Professional Rugby Experience in England and Italy
by Howard Thomas & Francesco Cavatorti & Alessandro Fino - 7 Professional Football, Stadiums and Global Markets
by Giuseppe Cappiello
2004, Issue 1 Public Governance and Global Markets
- 1 Ouverture de 'Public Governance and Global Markets'
by Silvio M. Brondoni - 2 Global Markets, Leadership and Public Governance
by Gianfranco Rebora - 3 Territorial Governance and Area Image
by Nicola Bellini - 4 A New Role for Global Cities. The Genoa Case
by Raffaele Gazzari - 5 Incentives in Corporate Governance: The Role of Self-Regulation
by Paolo Di Betta & Carlo Amenta - 6 Relations between Local Authorities and Public Utilities Companies
by Flavio Gnecchi - 7 Global Market and Public Governance in Europe
by Luca Bisio
2003, Issue 2 Marketing Research and Global Markets
- 2 Do Global Brands Benefit from a Unique Worldwide Image?
by Isabelle Schuiling & Jean Jacques Lambin - 3 Are you Ready to Learn from Your Offshore Affiliates?
by Bodo Schlegelmilch & Bjorn Ambos & Tina Chini - 4 Demand Bubbles, Virtual Communities and Market Potential
by Flavio Gnecchi & Margherita Corniani - 5 Data Mining and Marketing Intelligence
by Alberto Saccardi - 6 Shopping Script and Marketing Research
by Manlio Del Giudice - 7 The Art Market, Global Economy and Information Transparency
by Federica Codignola
2003, Issue 1 Corporate Responsibility & Market-Space Competition
- 1 Ouverture de 'Corporate Responsibility & Market-Space Competition'
by Silvio M. Brondoni - 2 Network Culture, Performance & Corporate Responsibility
by Silvio M. Brondoni - 3 Implementing the Transition to Sustainable Development
by Eric Lambin - 4 Ethics and Corporate Responsibility in International Relations
by Clara Caselli - 5 Corporate Governance and Global Responsibility
by Daniela Salvioni - 6 Global Retailers and Corporate Responsibility
by Cosetta Pepe - 7 Social Responsibility in the Supply Chain. The Coop Italia Case
by Vincenzo Tassinari - 8 Corporate Responsibility and Sustainable Development
by Paolo Ricotti - 9 Corporate Responsibility and Corporate Governance in Europe
by Luca Bisio - 10 Corporate Responsibility in Scarcity Economy. The Olivetti Case
by Elisa Arrigo
2002, Issue 2 Corporate Culture and Market Complexity
- 1 Ouverture de 'Corporate Culture and Market Complexity'
by Silvio M. Brondoni - 2 The Global Compact. Corporate Leadership in the World Economy
by Kofi Annan - 3 The Challenges of Economic Globalisation: Business, Competition and Society
by Philippe de Woot - 4 Transparency Culture and Financial Communication
by Daniela Salvioni - 5 Corporate Culture and Global Competition. The Honda Philosophy
by Umberto Furlan - 6 Corporate Culture and Geopolitics
by Jean Marc de Leersnyder - 7 Corporate Governance as a Viable System: The Role of Intra and Inter-Systemic Relationships
by Gaetano M. Golinelli & Gianluca Vagnani - 8 Changing Identities. From DiverseyLever to JohnsonDiversey: a Case of Cultural Integration
by Liberato Angellotti & Luciano Cerrone & Claudia Piccardo & Giuseppe Varchetta - 9 Leadership and Cultural Renewal in Corporate Turnarounds
by Corrado Gatti
2002, Issue 1 Brand Equity
- 1 Ouverture de 'Market-Space Management'
by Silvio M. Brondoni
2002, Issue 1 Market-Space Management
- 2 Strategic Marketing Revisited after September 11
by Jean Jacques Lambin - 3 Global Markets and Market-Space Competition
by Silvio M. Brondoni - 4 Digital Marketing
by Jerry Wind & Vijay Mahajan - 5 Customizing Prices in Online Markets
by Werner Reinartz - 6 Marketing in the Wireless Context
by Lele Dainesi & Antonella Zucchella - 7 From Cornering to Virtual Cornering
by Andrea Francesco Martinelli - 8 Demand Bubble Management
by Margherita Corniani - 9 Business-to-Consumer Multi-Channel Distribution Policies: from Marketplace to Market-Space Management
by Emanuela Tesser - 10 Over-Supply and Manufacturing Localization
by Maria E. Garbelli - 11 Auction Pricing and Market-Space Competition
by Giuseppe Cappiello
2001, Issue 2 Market-Driven Management
- 1 Ouverture de 'Market-Driven Management'
by Jean-Jacques Lambin & Silvio M. Brondoni - 2 Market-Driven Winners
by George S. Day - 3 Market-Orientation and Corporate Performance
by Jean-Jacques Lambin & Ruben Chumpitaz - 4 The Firm as a Viable System
by Gaetano Mario Golinelli & Mauro Gatti - 5 Competences and Human Resources Empowerment in a Market-Driven Company. The Unilever Case
by Giuseppe Varchetta - 6 Successful Market-Driven Organisations. The Procter & Gamble Case
by Isabelle Schuiling
2001, Issue 1 Brand Equity
- 1 Ouverture de 'Brand Equity'
by Silvio M. Brondoni & Jean-Jacques Lambin - 2 Brand Policy and Brand Equity
by Silvio M. Brondoni - 3 Earning the Right to Brand
by David Court & Anthony Freeling & Mike George - 4 The 22 Immutable Laws of Branding
by Al Ries & Laura Ries - 5 Brand Portfolio Reengineering. The Gruppo Coin Case
by Flavio Gnecchi & Paolo Ricotti - 6 Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case
by Fabio Albanese - 8 Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?
by Isabelle Schuiling - 9 European Community Trademark and Brand Equity
by Stefano Sandri