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Market-Driven Management, Market Space and Value Proposition

Author

Listed:
  • Flavio Gnecchi

    (University of Milano-Bicocca)

Abstract

In over-supplied markets, companies that have developed market-driven management policies have proved to be able to sustain their proposals, to achieve remunerative income flows and to generate financial resources. A market-driven company is aware of the fact that the opportunities embodied by globalisation are not limited to a mere advantage in terms of reduced costs, but generate conditions for a competitive approach to the market. By revisiting the concept of 'space', market-driven businesses focus their commitment on understanding the customer's assessment; they therefore define their own supply so that they can propose performance that is superior to that guaranteed by competitors. In this context, which determines a clear value proposition, companies have realised that by developing market-space management they can not only modify relations with customers, but even foster the development of collaboration agreements with partners (strategic alliances).

Suggested Citation

  • Flavio Gnecchi, 2009. "Market-Driven Management, Market Space and Value Proposition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    • Handle: RePEc:sym:journl:136:y:2009:i:2
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    File URL: https://symphonya.unicusano.it/article/view/2009.2.04gnecchi
    File Function: First version, 2009
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    References listed on IDEAS

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    1. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    2. Antonella Zucchella & Antonio Majocchi, 2008. "Global Entrepreneurship and Market-Driven Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    3. Silvio M. Brondoni & Jean-Jacques Lambin, 2001. "Ouverture de 'Brand Equity'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    4. Silvio M. Brondoni, 2008. "Market-Driven Management, Competitive Space and Global Networks," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    5. Silvio M. Brondoni, 2003. "Network Culture, Performance & Corporate Responsibility," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    6. Silvio M. Brondoni, 2003. "Ouverture de 'Corporate Responsibility & Market-Space Competition'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    7. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    8. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    9. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    10. Flavio Gnecchi, 2005. "Brand Portfolio and Over-Supply," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Carlos S Baradello & Andrea Salazzaro, 2012. "The Role of Imitation in Global High-Tech Product Development," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Innovat, pages 57-71.
    2. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manufacturers," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    3. Elisa Arrigo, 2010. "Innovation and Market-Driven Management in Fast Fashion Companies," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    4. Bruni-Bossio, Vincent & Sheehan, Norman T. & Willness, Chelsea R., 2018. "Circle mapping your firm’s growth strategy," Business Horizons, Elsevier, vol. 61(2), pages 285-296.
    5. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    6. Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    7. Veronica Scuotto & Sunil Shukla, 2018. "Being Innovator or ‘Imovator’: Current Dilemma?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(1), pages 212-227, March.

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