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Managerial Economics and Global Competition

Author

Listed:
  • Silvio M. Brondoni

    (Niccolò Cusano University)

Abstract

Global managerial economics tends to emerge in conditions of strong, continuous competitive tension, in contexts that are open and subject to political, social and technological instability. Globalisation and new competition boundaries oblige companies to adopt a new 'market-oriented competitive management philosophy' (market-driven management), in which customer value management predominates. Global managerial economics thus interfaces with numerous competition spaces, all with different levels of competitive intensity, and market-driven corporate management thus refers to specific competitive conditions, which may typically be summed up as: conditions of scarcity of supply (D>S), with business economics focused on price competition; conditions of controlled competition (D~S), where management economics embodies widespread internationalisation and non-price competition policies; conditions of over-supply (D

Suggested Citation

  • Silvio M. Brondoni, 2005. "Managerial Economics and Global Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    • Handle: RePEc:sym:journl:68:y:2005:i:1
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    File URL: https://symphonya.unicusano.it/article/view/2005.1.02brondoniFile-Format:Application/Pdf
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    References listed on IDEAS

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    1. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    2. Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
    3. Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    4. Silvio M. Brondoni, 2003. "Ouverture de 'Corporate Responsibility & Market-Space Competition'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    5. Luca Bisio, 2004. "Global Market and Public Governance in Europe," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Public .
    6. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    7. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    8. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    9. Gaetano Mario Golinelli & Mauro Gatti, 2001. "The Firm as a Viable System," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    10. Andrea Francesco Martinelli, 2002. "From Cornering to Virtual Cornering," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    11. Flavio Gnecchi & Margherita Corniani, 2003. "Demand Bubbles, Virtual Communities and Market Potential," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
    12. Maria E. Garbelli, 2002. "Over-Supply and Manufacturing Localization," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    13. Silvio M. Brondoni, 2003. "Network Culture, Performance & Corporate Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
    14. Clara Caselli, 2003. "Ethics and Corporate Responsibility in International Relations," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    15. Eric Lambin, 2003. "Implementing the Transition to Sustainable Development," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
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    Cited by:

    1. Lukas Michel & Johanna Anzengruber & Marco Wölfle & Nick Hixson, 2018. "Under What Conditions Do Rules-Based and Capability-Based Management Modes Dominate?," Risks, MDPI, vol. 6(2), pages 1-16, April.
    2. Alessandro Gandolfo & Roberto Sbrana, 2008. "Reverse Logistics and Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    3. Antonella Capriello & Giovanni Fraquelli, 2008. "Market-Driven Management in Community Events," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    4. Mauro Sciarelli, 2008. "Resource-Based Theory and Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    5. Fabio Musso, 2010. "Innovation in Marketing Channels," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.

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