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The Cost of Managing Intangibles in Global Markets

Author

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  • Margherita Corniani

    (University of Milano-Bicocca)

Abstract

Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and goods must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).

Suggested Citation

  • Margherita Corniani, 2010. "The Cost of Managing Intangibles in Global Markets," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    • Handle: RePEc:sym:journl:152:y:2010:i:2
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    File URL: https://symphonya.unicusano.it/article/view/2010.2.05corniani
    File Function: First version, 2010
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    References listed on IDEAS

    as
    1. Susana Garrido Azevedo & João Ferreira, 2009. "RFID Technology in Retailing: An Exploratory Study on Fashion Apparels," The IUP Journal of Managerial Economics, IUP Publications, vol. 0(1), pages 7-22, February.
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    4. Mauro Sciarelli, 2008. "Resource-Based Theory and Market-Driven Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    5. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    6. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Network," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
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    Cited by:

    1. Riccardo Cappellin & Silvio M. Brondoni, 2011. "Ouverture de 'Global Cities and Knowledge Management - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
    2. Francesco Perrini & Clodia Vurro, 2013. "Stakeholder Orientation and Corporate Reputation: A Quantitative Study on US Companies," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Global .
    3. Dashu Wang & Veronica Scuotto, 2012. "Innovation, Second Mover and Network System," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Innovat, pages 66-76.
    4. Federica Codignola, 2011. "Contemporary Art Firms and Value Creation in Global Cities," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Global , pages 48-59.

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