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Push and Pull Policy in Market-Driven Management

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  • Margherita Corniani

Abstract

Push and pull policies identify the different logics that underpin the relationship between a business and its final demand. Push policy refers to the development of processes that emanate from the company and go towards the market, while pull policy refers to processes that start from the market and go towards the company. Push and pull policies identify processes regarding project, production and distribution activities but also communication flows. This two policies differ for costs, and for their ability to adapt to the various competitive dynamics. In global dynamic markets, in over supply conditions, push and pull policies can be integrated to maximize the advantages of scale and the competitiveness of fast and personalized market reactions.

Suggested Citation

  • Margherita Corniani, 2008. "Push and Pull Policy in Market-Driven Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    • Handle: RePEc:sym:journl:117:y:2008:i:1
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    File URL: https://symphonya.unicusano.it/article/view/2008.1.05corniani
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    References listed on IDEAS

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    1. Thorsten Blecker & Nizar Abdelkafi, 2006. "Mass Customization: State-of-the-Art and Challenges," International Series in Operations Research & Management Science, in: Thorsten Blecker & Gerhard Friedrich (ed.), Mass Customization: Challenges and Solutions, chapter 0, pages 1-25, Springer.
    2. Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
    3. Philip G Brabazon & Bart MacCarthy, 2006. "Order Fulfillment Models for the Catalog Mode of Mass Customization — A Review," International Series in Operations Research & Management Science, in: Thorsten Blecker & Gerhard Friedrich (ed.), Mass Customization: Challenges and Solutions, chapter 0, pages 211-232, Springer.
    4. Taylor, Frederick Winslow, 1911. "The Principles of Scientific Management," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number taylor1911.
    5. Olhager, Jan, 2003. "Strategic positioning of the order penetration point," International Journal of Production Economics, Elsevier, vol. 85(3), pages 319-329, September.
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    Cited by:

    1. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manufacturers," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    2. Elisa Rancati, 2010. "Market-Driven Management, Global Markets and Competitive Convergence," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    3. Sabina Riboldazzi, 2010. "Retail Policies in the Global Gasoline Market," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    4. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    5. Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    6. Silvio Mario Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Networks e boutiques di management consulting nei mercati globali," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(2), pages 181-199.
    7. Maria Emilia Garbelli, 2008. "Market-Driven Management, Competitive Markets and Performance Metrics," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.

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