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Customizing Prices in Online Markets

Author

Listed:
  • Werner Reinartz

    (INSEAD)

Abstract

Dynamic pricing is the dynamic adjustment of prices to consumers depending on the value these customers attribute to a good. Underlying the concept of dynamic pricing is what marketers call price customization. Price customization is the charging of different prices to end consumers based on a discriminatory variable. Internet technology will serve as a great enabling tool for making dynamic pricing accessible to many industries

Suggested Citation

  • Werner Reinartz, 2002. "Customizing Prices in Online Markets," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    • Handle: RePEc:sym:journl:20:y:2002:i:1
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    File URL: https://symphonya.unicusano.it/article/view/2002.1.05reinartz
    File Function: First version, 2002
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    Citations

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    Cited by:

    1. Thomas Fiig & Remy Guen & Mathilde Gauchet, 2018. "Dynamic pricing of airline offers," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(6), pages 381-393, December.
    2. Richards, Timothy J. & Liaukonyte, Jura & Streletskaya, Nadia A., 2016. "Personalized pricing and price fairness," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 138-153.
    3. Giuseppe Cappiello, 2012. "Fair play: il concetto di equit? nella prospettiva dello scambio di mercato," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2012(3), pages 337-355.
    4. Buchali, Katrin, 2021. "Price discrimination with inequity-averse consumers: A reinforcement learning approach," Hohenheim Discussion Papers in Business, Economics and Social Sciences 02-2021, University of Hohenheim, Faculty of Business, Economics and Social Sciences.
    5. Richards, Timothy & Liaukonyte, Jura & Nadia, Streletskya, 2016. "Personalized Pricing and Price Fairness," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235809, Agricultural and Applied Economics Association.
    6. Margherita Corniani, 2011. "Shopping Centres and Intangible Consumption in Global Cities," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Global .

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