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Stakeholder Orientation and Corporate Reputation: A Quantitative Study on US Companies

Author

Listed:
  • Francesco Perrini

    (Bocconi University)

  • Clodia Vurro

Abstract

Intangibles, such as corporate reputation, are increasingly considered the major source for value creation and company success. Given the importance of having a strong corporate reputation, new strategic and operational approaches are emerging to manage it, such as stakeholder-based practices. Relying on extensive data over a period of six years, this study develops and tests the relationship between stakeholder orientation and corporate reputation. Results show that the sign of the relationship is positive and statistically significant, supporting the view that a stakeholder-oriented disclosure strategy can be associated with a series of bottom-line benefits such as an improvement in corporate reputation.

Suggested Citation

  • Francesco Perrini & Clodia Vurro, 2013. "Stakeholder Orientation and Corporate Reputation: A Quantitative Study on US Companies," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Global .
    • Handle: RePEc:sym:journl:181:y:2013:i:1
    as

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    File URL: https://symphonya.unicusano.it/article/view/2013.1.04perrini.vurro
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    References listed on IDEAS

    as
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    2. Francesco Perrini & Angeloantonio Russo & Antonio Tencati & Clodia Vurro, 2011. "Deconstructing the Relationship Between Corporate Social and Financial Performance," Journal of Business Ethics, Springer, vol. 102(1), pages 59-76, March.
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    6. Silvio M. Brondoni, 2010. "Intangibles, Global Networks & Corporate Social Responsibility," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    7. Jean Jacques Lambin, 2009. "Capitalism and Sustainable Development," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
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    9. Daniela Salvioni & Luisa Bosetti, 2006. "Corporate Governance Report and Stakeholder View," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
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    Cited by:

    1. Fahad Khalid & Juncheng Sun & Jiawei Guo & Mohit Srivastava, 2024. "Green corporate image: Assessing the effects of climate change management practices on corporate reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1786-1801, May.

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