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Retailers, Frontiers of Innovation and Local Legislative Constraints

Author

Listed:
  • Vincenzo Tassinari

    (Coop Italia, President)

Abstract

The role of retail has deeply changed over the last years. Today, large scale retailers are no longer perceived as mere sellers of products. A modern, advanced retailer, must be able to innovate and enrich the value of the offer throughout its network, integrating more and more goods and services under an umbrella brand that increases distinctiveness and loyalty. In order to do so, it is necessary to have an entrepreneurial ability oriented towards evolution of demand, a socially-focused company mission, but also a legislative landscape that allows for this innovation process

Suggested Citation

  • Vincenzo Tassinari, 2010. "Retailers, Frontiers of Innovation and Local Legislative Constraints," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    • Handle: RePEc:sym:journl:141:y:2010:i:1
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    File URL: https://symphonya.unicusano.it/article/view/2010.1.03tassinari
    File Function: First version, 2010
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    Citations

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    Cited by:

    1. Mario Risso, 2012. "Exploring Partnerships for Social Innovation," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Innovat, pages 26-36.
    2. Margherita Corniani, 2011. "Shopping Centres and Intangible Consumption in Global Cities," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Global .

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