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Market-Driven Management: A Critical Literature Review

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  • Niccolo' Gordini

Abstract

In global markets corporations adopt a market-driven approach which takes the form of careful monitoring of the competition and skill in understanding the market, the operators who work on it, their key characteristics and their products, in order to choose the most suitable course of action, thanks to better and faster understanding of what is being achieved in the extended market space. The paper provides a critical review of the main literature on market-driven management, analysing its evolution from Japan to the USA and Europe.

Suggested Citation

  • Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    • Handle: RePEc:sym:journl:155:y:2010:i:2
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    File URL: https://symphonya.unicusano.it/article/view/2010.2.08gordini
    File Function: First version, 2010
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    References listed on IDEAS

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    1. Margherita Corniani, 2008. "Push and Pull Policy in Market-Driven Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    2. Webster, Frederick Jr., 1988. "The rediscovery of the marketing concept," Business Horizons, Elsevier, vol. 31(3), pages 29-39.
    3. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    4. Antonella Zucchella & Antonio Majocchi, 2008. "Global Entrepreneurship and Market-Driven Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    5. Flavio Gnecchi, 2009. "Market-Driven Management, Market Space and Value Proposition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    6. Silvio M. Brondoni, 2009. "Ouverture de 'Market-Driven Management and Competitive Customer Value - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    7. Silvio M. Brondoni, 2008. "Market-Driven Management, Competitive Space and Global Networks," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    8. Daniela Salvioni, 2008. "Market-Driven Management and Corporate Governance," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    9. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    10. Jean Jacques Lambin, 2009. "Capitalism and Sustainable Development," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    11. Daniela Salvioni, 2005. "Corporate Governance, Management Control and Global Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    12. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    13. Taylor, Frederick Winslow, 1911. "The Principles of Scientific Management," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number taylor1911.
    14. Slater, Stanley F. & Narver, John C., 1994. "Market orientation, customer value, and superior performance," Business Horizons, Elsevier, vol. 37(2), pages 22-28.
    15. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    16. Daniela Salvioni, 2003. "Corporate Governance and Global Responsibility," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    17. Carlo Vallini & Christian Simoni, 2009. "Market-Driven Management as Entrepreneurial Approach," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    18. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 1'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
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    Cited by:

    1. Silvio M. Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Global Retailers, Market-Driven Management and Innovation," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 27-40, December.
    2. Federica Codignola, 2011. "Contemporary Art Firms and Value Creation in Global Cities," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Global , pages 48-59.

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