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Strategic Marketing Revisited after September 11

Author

Listed:
  • Jean Jacques Lambin

    (University of Louvain)

Abstract

Within the globalised economy, strategic marketing remains the best mechanism to adjust demand to supply, but it also triggers a virtuous circle of economic and social development, reinforced today by the social, cultural and technological changes observed in the market. These evolutions in the interconnected global economy create grounds for optimism in that they are contributing to a more democratic and transparent market economy, based on new values. In this new environment, national and supranational authorities have a key role to play: to monitor and to control the initiatives taken to meet emerging needs in order to reconcile market efficiency with the imperatives of a social vision.

Suggested Citation

  • Jean Jacques Lambin, 2002. "Strategic Marketing Revisited after September 11," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    • Handle: RePEc:sym:journl:17:y:2002:i:1
    as

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    File URL: https://symphonya.unicusano.it/article/view/2002.1.02lambin
    File Function: First version, 2002
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    References listed on IDEAS

    as
    1. Stanley C. Hollander & Kathleen M. Rassuli (ed.), 1993. "Marketing," Books, Edward Elgar Publishing, volume 0, number 512.
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    Citations

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    Cited by:

    1. Luca Bisio, 2004. "Global Market and Public Governance in Europe," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Public .
    2. Luca Bisio, 2005. "Global Companies and Global Regulation," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    3. Antonella Capriello & Giovanni Fraquelli, 2008. "Market-Driven Management in Community Events," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    4. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    5. Silvio M. Brondoni, 2002. "Ouverture de 'Corporate Culture and Market Complexity'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Corpora.
    6. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 1'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    7. Sabina Riboldazzi, 2005. "Global Retailers and Competitive Customer Value," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Over-Su.
    8. Elisa Arrigo, 2010. "Innovation and Market-Driven Management in Fast Fashion Companies," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    9. Silvio M. Brondoni, 2006. "Managerial Corporate Governance Communication," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    10. Riccardo Cappellin, 2011. "Growth, Consumption and Knowledge Cities," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Global , pages 6-22.

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