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Shopping Centres and Intangible Consumption in Global Cities

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  • Margherita Corniani

Abstract

In global markets, shopping centres are becoming important agents, defining the kind and quality of intangible features of supplies, not only establishing the assortments, but also affecting the consumption behaviour atmosphere that they determine in all its aspects. In this way, shopping malls are responsible for the quality of the intangible consumption process which has a profound impact on people and on the community that people live in. That is why shopping centres, both physical and virtual (i.e. e-commerce sites and other kinds of virtual marketplaces), are significant in big towns, where commercial density is high. By defining the intangible aspects of consumption, shopping centres determine the development of a particular geographical area (normally surrounding a big city) because they are able to concentrate demand, and they play an active role in establishing the choice alternatives, which means forging the consumption habits and expectations of populations and cities.

Suggested Citation

  • Margherita Corniani, 2011. "Shopping Centres and Intangible Consumption in Global Cities," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Global .
    • Handle: RePEc:sym:journl:160:y:2011:i:1
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    File URL: https://symphonya.unicusano.it/article/view/2011.1.05corniani
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    References listed on IDEAS

    as
    1. Vincenzo Tassinari, 2010. "Retailers, Frontiers of Innovation and Local Legislative Constraints," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    2. Sabina Riboldazzi, 2005. "Global Retailers and Competitive Customer Value," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Over-Su.
    3. Werner Reinartz, 2002. "Customizing Prices in Online Markets," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    4. Henk Markerink & Andrea Santini, 2004. "The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Sport M.
    5. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    6. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
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    1. Silvio M. Brondoni, 2012. "Ouverture de 'Innovation Management in Global Markets - 1'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Innovat, pages 1-9.
    2. Silvio Mario Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Networks e boutiques di management consulting nei mercati globali," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(2), pages 181-199.

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