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Market-Driven Management in Community Events

Author

Listed:
  • Antonella Capriello

    (Universitˆ degli Studi del Piemonte Orientale - A.Avogadro)

  • Giovanni Fraquelli

Abstract

The potential of tourism-based activities to help achieve environmental preservation and conservation has been recognised. Events are frequently identified in plans for destination development and promoted as an attractor for leisure activity visitors. Festivals and events might be considered a means to achieve sustainable development aims, whenever social, economic and environmental objectives are included in the policy makers' agenda and translated into factual measures.

Suggested Citation

  • Antonella Capriello & Giovanni Fraquelli, 2008. "Market-Driven Management in Community Events," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    • Handle: RePEc:sym:journl:124:y:2008:i:2
    as

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    File URL: https://symphonya.unicusano.it/article/view/2008.2.05capriello.fraquelli
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    References listed on IDEAS

    as
    1. Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    2. Andrew L. Friedman & Samantha Miles, 2002. "Developing Stakeholder Theory," Journal of Management Studies, Wiley Blackwell, vol. 39(1), pages 1-21, January.
    3. Tommy Andersson & Donald Getz, 2007. "Resource Dependency, Costs and Revenues of a Street Festival," Tourism Economics, , vol. 13(1), pages 143-162, March.
    4. Silvio M. Brondoni, 2005. "Managerial Economics and Global Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    5. Jean Jacques Lambin, 2002. "Strategic Marketing Revisited after September 11," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    Full references (including those not matched with items on IDEAS)

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