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Market-Driven Management, Competitive Space and Global Networks

Author

Listed:
  • Silvio M. Brondoni

    (Niccolò Cusano University)

Abstract

Firms compete today in a situation of intense rivalry, in global markets that are subject to political, social and technological instability. As a result, no company can rely only on its own resources, knowledge and skills as it did in the past. Global managerial economics demands ramified, widespread and strongly interrelated organisations (networks). These complex structures favour managerial capabilities and outsourcing relations with co-makers and external partners (competitive alliances). The corporate culture therefore evolves into cross-cultural management, designed to overcome the physical limits of competition (market-space management) and the local environment. In global markets, a network corporate culture makes it possible to create organisations with uniform structures, stimulated and checked by a system of communications networks (Internet; Intranet; Extranet), and it presupposes different levels of performance evaluation, which envisage an estimate of the strategic harmonisation (chairman leadership) and of operating harmonisation (management leadership).

Suggested Citation

  • Silvio M. Brondoni, 2008. "Market-Driven Management, Competitive Space and Global Networks," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    • Handle: RePEc:sym:journl:114:y:2008:i:1
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    File URL: https://symphonya.unicusano.it/article/view/2008.1.02brondoni
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    References listed on IDEAS

    as
    1. Margherita Corniani, 2006. "Digital Marketing Communication," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Communi.
    2. Silvio M. Brondoni & Jean-Jacques Lambin, 2001. "Ouverture de 'Brand Equity'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
    3. Paolo Ricotti, 2003. "Corporate Responsibility and Sustainable Development," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
    4. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    5. Cosetta Pepe, 2003. "Global Retailers and Corporate Responsibility," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    6. Philippe de Woot, 2002. "The Challenges of Economic Globalisation: Business, Competition and Society," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Corpora.
    7. Philippe de Woot, 2002. "The Challenges of Economic Globalisation: Business, Competition and Society," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Corpora.
    8. Clara Caselli, 2003. "Ethics and Corporate Responsibility in International Relations," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    9. Eric Lambin, 2003. "Implementing the Transition to Sustainable Development," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
    10. Daniela Salvioni, 2003. "Corporate Governance and Global Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
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    Citations

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    Cited by:

    1. Roberta Capello, 2011. "Urban Growth: Is It a Never Ending Story?," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
    2. Roberta Tresca, 2013. "Global Business Networks and the Competitiveness of SMEs," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Global .
    3. Silvio M. Brondoni, 2011. "Ouverture de 'Global Cities and Knowledge Management - 2'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Global , pages 1-5.
    4. Francesca Gennari, 2023. "The transition towards a circular economy. A framework for SMEs," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(4), pages 1423-1457, December.
    5. Silvio M. Brondoni, 2011. "Global Networks, Knowledge Management and World Cities," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
    6. Flavio Gnecchi, 2009. "Market-Driven Management, Market Space and Value Proposition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    7. Paolo Rizzi & Fabio Campanini & Serena Costa, 2012. "Hybrid Innovation. The Italian Machine Tool Industry Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Innovat, pages 45-56.
    8. Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    9. Elisa Arrigo, 2011. "Fashion, Luxury and Design: Store Brand Management and Global Cities Identity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .

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