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Management Control in Global Mass Market Retailers

Author

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  • Francesca Gennari

    (University of Brescia)

Abstract

For large retail firms, management control is a valid tool with which to face the competition of global markets and to manage corporate complexity. The management control systems of global retailers have specific characteristics that stem from the geographical dispersion of their organisational units and frequently from the existence of cooperative alliances with other companies

Suggested Citation

  • Francesca Gennari, 2010. "Management Control in Global Mass Market Retailers," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    • Handle: RePEc:sym:journl:144:y:2010:i:1
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    File URL: https://symphonya.unicusano.it/article/view/2010.1.06gennari
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