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Market-Driven Management, Competitive Customer Value and Global Networks

Author

Listed:
  • Silvio M. Brondoni

    (Niccolò Cusano University)

Abstract

Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an 'outside-in' vision, based on: the identification of products with a higher value than that of the competition to provoke the intersection with demand ('Before and Better than Competitors'). In global over-supplied markets, a firm's success is conditioned rather by the intensity of the presence and by the level of sophistication of intangible corporate asset; in other words, the peculiar managerial capabilities that regard brand equity, information system and corporate culture.

Suggested Citation

  • Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    • Handle: RePEc:sym:journl:128:y:2009:i:1
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    File URL: https://symphonya.unicusano.it/article/view/2009.1.02brondoni
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    References listed on IDEAS

    as
    1. Margherita Corniani, 2006. "Digital Marketing Communication," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Communi.
    2. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    3. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 2'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    4. Silvio M. Brondoni, 2003. "Ouverture de 'Corporate Responsibility & Market-Space Competition'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    5. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    6. Flavio Gnecchi & Paolo Ricotti, 2001. "Brand Portfolio Reengineering. The Gruppo Coin Case," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    7. Elio Borgonovi, 2007. "Sustainable Economic Growth in the Global Society," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Ethics .
    8. Silvio M. Brondoni, 2005. "Ouverture de 'Over-Supply and Global Markets - 1'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    9. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    10. Enrico Cavalieri, 2007. "Ethics and Corporate Social Responsibility," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Ethics .
    11. Daniela Salvioni, 2002. "Transparency Culture and Financial Communication," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Corpora.
    12. Gaetano Mario Golinelli & Mauro Gatti, 2001. "The Firm as a Viable System," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    13. Andrea Francesco Martinelli, 2002. "From Cornering to Virtual Cornering," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    14. Jean Jacques Lambin, 2002. "Strategic Marketing Revisited after September 11," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    15. Silvio M. Brondoni, 2005. "Ouverture de 'Over-Supply and Global Markets - 2'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Over-Su.
    16. Vincenzo Tassinari, 2003. "Social Responsibility in the Supply Chain. The Coop Italia Case," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    17. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 1'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    18. Flavio Gnecchi & Margherita Corniani, 2003. "Demand Bubbles, Virtual Communities and Market Potential," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Marketi.
    19. Cosetta Pepe, 2007. "Corporate Values in Global Supply Chains," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Ethics .
    20. Fabio Albanese, 2001. "Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    21. Clara Caselli, 2003. "Ethics and Corporate Responsibility in International Relations," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
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    Citations

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    Cited by:

    1. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manufacturers," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    2. Elisa Rancati, 2010. "Market-Driven Management, Global Markets and Competitive Convergence," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    3. Silvio M. Brondoni, 2011. "Global Networks, Knowledge Management and World Cities," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
    4. Elisa Arrigo, 2010. "Innovation and Market-Driven Management in Fast Fashion Companies," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    5. Paolo Rizzi & Fabio Campanini & Serena Costa, 2012. "Hybrid Innovation. The Italian Machine Tool Industry Case," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Innovat, pages 45-56.
    6. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    7. Margherita Corniani, 2010. "The Cost of Managing Intangibles in Global Markets," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    8. Migliaccio Mirella & Francesca Rivetti, 2013. "Client Knowledge Opportunities for a Small Software Firm," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Global .
    9. Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    10. Silvio M. Brondoni, 2010. "Intangibles, Global Networks & Corporate Social Responsibility," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.

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