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Resource-Based Theory and Market-Driven Management

Author

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  • Mauro Sciarelli

    (University of Naples Federico II)

Abstract

Market-Driven Management poses the question of the relationship between markets and competitive advantage. Market-driven firms reveal a superior ability to understand, attract and maintain, a supply of products/services that offer more value for the customer than competitors. The Resource-Based Theory originates from Penrose's idea (1959) of the firm as a coordinated 'bundle' of resources that the business has at its disposal or has access to (inside out), which are valuable, rare and inimitable. In global markets, MDM strives towards continuous innovation processes that can enable the company to escape the potential pressure of the competition, by identifying new customer needs to satisfy (outside in). The market-driven company is not only oriented to the market, but also tends to orient the market.

Suggested Citation

  • Mauro Sciarelli, 2008. "Resource-Based Theory and Market-Driven Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    • Handle: RePEc:sym:journl:125:y:2008:i:2
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    File URL: https://symphonya.unicusano.it/article/view/2008.2.06sciarelli
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    References listed on IDEAS

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    Cited by:

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    2. Lukas Michel & Johanna Anzengruber & Marco Wölfle & Nick Hixson, 2018. "Under What Conditions Do Rules-Based and Capability-Based Management Modes Dominate?," Risks, MDPI, vol. 6(2), pages 1-16, April.
    3. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manufacturers," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    4. Michael Sturm, 2015. "Business Development Characteristics: Findings from Literature," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 130-137, July.
    5. Margherita Corniani, 2010. "The Cost of Managing Intangibles in Global Markets," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    6. David-West, Olayinka & Iheanachor, Nkemdilim & Kelikume, Ikechukwu, 2018. "A resource-based view of digital financial services (DFS): An exploratory study of Nigerian providers," Journal of Business Research, Elsevier, vol. 88(C), pages 513-526.

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