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Demand Bubbles, Virtual Communities and Market Potential

Author

Listed:
  • Flavio Gnecchi

    (University of Milan-Bicocca)

  • Margherita Corniani

Abstract

A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and exiting, the length of their stay and so on, are fertile indicators for bubble potential in terms of dimension and timeframe.

Suggested Citation

  • Flavio Gnecchi & Margherita Corniani, 2003. "Demand Bubbles, Virtual Communities and Market Potential," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Marketi.
    • Handle: RePEc:sym:journl:49:y:2003:i:2
    as

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    File URL: https://symphonya.unicusano.it/article/view/2003.2.04gnecchi.corniani
    File Function: First version, 2003
    Download Restriction: no
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    References listed on IDEAS

    as
    1. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    2. Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    3. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    4. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    5. Maria E. Garbelli, 2002. "Over-Supply and Manufacturing Localization," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Silvio M. Brondoni, 2012. "Ouverture de 'Innovation Management in Global Markets - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Innovat, pages 1-9.
    2. Flavio Gnecchi, 2005. "Brand Portfolio and Over-Supply," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
    3. Flavio Gnecchi, 2004. "Relations between Local Authorities and Public Utilities Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Public .
    4. Silvio M. Brondoni, 2011. "Global Networks, Knowledge Management and World Cities," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
    5. Silvio M. Brondoni, 2005. "Managerial Economics and Global Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    6. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    7. Margherita Corniani, 2006. "Digital Marketing Communication," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Communi.
    8. Mauro Sciarelli, 2008. "Resource-Based Theory and Market-Driven Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    9. Margherita Corniani, 2005. "Market, Demand Segments and Demand Bubbles," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Over-Su.
    10. Margherita Corniani, 2012. "Innovation, Imitation and Competitive Value Analysis," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Innovat, pages 37-52.

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