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Integrated Commercial Activities and Intangible Consumption in Cities Development

Author

Listed:
  • Roberta Tresca

    (University of Chieti-Pescara 'G.D'Annunzio')

Abstract

The transformations taking place in consumers' behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the intangible components of its marketing system. This article examines the way the different commercial centres are responding to the need for intangible consumer products. In particular, we will examine the case of the city of Pescara.

Suggested Citation

  • Roberta Tresca, 2011. "Integrated Commercial Activities and Intangible Consumption in Cities Development," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Global .
    • Handle: RePEc:sym:journl:162:y:2011:i:1
    as

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    File URL: https://symphonya.unicusano.it/article/view/2011.1.07tresca
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    References listed on IDEAS

    as
    1. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
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    3. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    4. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    5. Sophie Rieunier, 2002. "Marketing sensoriel du point de vente," Post-Print halshs-00076600, HAL.
    Full references (including those not matched with items on IDEAS)

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