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Market-Driven Management in Fashion and Luxury Industries

Author

Listed:
  • Fabrizio Mosca

    (University of Turin)

Abstract

The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system.

Suggested Citation

  • Fabrizio Mosca, 2008. "Market-Driven Management in Fashion and Luxury Industries," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    • Handle: RePEc:sym:journl:118:y:2008:i:1
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    File URL: https://symphonya.unicusano.it/article/view/2008.1.06mosca699
    File Function: First version, 2008
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    Cited by:

    1. Estelle Dinh & Hans Mühlbacher & Mariaterasa Torchia, 2024. "Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands," Journal of Brand Management, Palgrave Macmillan, vol. 31(1), pages 58-78, January.

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