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Global Markets and Time-Based Competition

Author

Listed:
  • Elisa Rancati

    (University of Milan-Bicocca)

Abstract

Time becomes the benchmark that defines a company's strategic behaviour, extensively revamping the entire company by reinterpreting the time dimension in a different, extremely dynamic context. Marketing activities always presuppose time-based competition. From a marketing perspective, oriented to analysis of the competition, time-based competition can be defined as a strategy based on immediate response to the customer's needs. In the competitive conditions of over-supply, the time dimension, as it is indicated by time-based competition, is of great significance for the measurements and characteristics of performance measurement systems.

Suggested Citation

  • Elisa Rancati, 2005. "Global Markets and Time-Based Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Over-Su.
    • Handle: RePEc:sym:journl:78:y:2005:i:2
    as

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    File URL: https://symphonya.unicusano.it/article/view/2005.2.05rancati
    File Function: First version, 2005
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    References listed on IDEAS

    as
    1. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    2. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    3. Thesmar, David, 2002. "Time Based Competition and Innovation," CEPR Discussion Papers 3293, C.E.P.R. Discussion Papers.
    4. Andrea Francesco Martinelli, 2002. "From Cornering to Virtual Cornering," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    5. Philippe de Woot, 2002. "The Challenges of Economic Globalisation: Business, Competition and Society," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Corpora.
    6. Philippe de Woot, 2002. "The Challenges of Economic Globalisation: Business, Competition and Society," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Corpora.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Carlos S Baradello & Andrea Salazzaro, 2012. "The Role of Imitation in Global High-Tech Product Development," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Innovat, pages 57-71.
    2. Silvio M. Brondoni, 2006. "Corporate Gommunication and Global Markets," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Communi.

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