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Ouverture de 'Corporate Culture and Market Complexity'

Author

Listed:
  • Silvio M. Brondoni

    (Niccolò Cusano University)

Abstract

The critical role of corporate culture is particularly evident today in large corporations. In complex organizations oriented toward overcoming physical competition (market-space management), corporate culture thus assumes a central role in the governing of internal, external and co-makership relationships. Corporate culture is an expression of corporate personality. It permeates all aspects of organizational life in relationships with the external environment (customers, intermediaries and competitors) and especially within the organisation. Globalisation pushes toward a corporate culture aimed at competition, and encourages the development of communication and information flows, de-centralised manufacturing and operational responsibility.

Suggested Citation

  • Silvio M. Brondoni, 2002. "Ouverture de 'Corporate Culture and Market Complexity'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Corpora.
    • Handle: RePEc:sym:journl:27:y:2002:i:2
    as

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    File URL: https://symphonya.unicusano.it/article/view/2002.2.01ouverture
    File Function: First version, 2002
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    References listed on IDEAS

    as
    1. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    2. Silvio M. Brondoni & Jean-Jacques Lambin, 2001. "Ouverture de 'Brand Equity'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    3. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    4. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    5. Jean Jacques Lambin, 2002. "Strategic Marketing Revisited after September 11," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    Full references (including those not matched with items on IDEAS)

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