IDEAS home Printed from https://ideas.repec.org/a/sym/journl/27y2002i2.html
   My bibliography  Save this article

Ouverture de 'Corporate Culture and Market Complexity'

Author

Listed:
  • Silvio M. Brondoni

    (Niccolò Cusano University)

Abstract

The critical role of corporate culture is particularly evident today in large corporations. In complex organizations oriented toward overcoming physical competition (market-space management), corporate culture thus assumes a central role in the governing of internal, external and co-makership relationships. Corporate culture is an expression of corporate personality. It permeates all aspects of organizational life in relationships with the external environment (customers, intermediaries and competitors) and especially within the organisation. Globalisation pushes toward a corporate culture aimed at competition, and encourages the development of communication and information flows, de-centralised manufacturing and operational responsibility.

Suggested Citation

  • Silvio M. Brondoni, 2002. "Ouverture de 'Corporate Culture and Market Complexity'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Corpora.
    • Handle: RePEc:sym:journl:27:y:2002:i:2
    as

    Download full text from publisher

    File URL: https://symphonya.unicusano.it/article/view/2002.2.01ouverture
    File Function: First version, 2002
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    2. Silvio M. Brondoni & Jean-Jacques Lambin, 2001. "Ouverture de 'Brand Equity'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    3. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    4. Jean Jacques Lambin, 2002. "Strategic Marketing Revisited after September 11," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    5. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    2. Luca Bisio, 2005. "Global Companies and Global Regulation," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    3. Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
    4. Flavio Gnecchi, 2009. "Market-Driven Management, Market Space and Value Proposition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    5. Sabina Riboldazzi, 2005. "Global Retailers and Competitive Customer Value," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Over-Su.
    6. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 1'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    7. Silvio M. Brondoni, 2005. "Managerial Economics and Global Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    8. Luca Bisio, 2004. "Global Market and Public Governance in Europe," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Public .
    9. Silvio M. Brondoni, 2003. "Network Culture, Performance & Corporate Responsibility," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    10. Silvio M. Brondoni, 2006. "Corporate Gommunication and Global Markets," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Communi.
    11. Flavio Gnecchi & Margherita Corniani, 2003. "Demand Bubbles, Virtual Communities and Market Potential," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Marketi.
    12. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    13. Silvio M. Brondoni, 2006. "Managerial Corporate Governance Communication," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    14. Silvio M. Brondoni, 2008. "Market-Driven Management, Competitive Space and Global Networks," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    15. Elisa Arrigo, 2003. "Corporate Responsibility in Scarcity Economy. The Olivetti Case," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    16. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    17. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manufacturers," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    18. Nicola Bellini, 2008. "Market-Driven Management: the Policy Implications," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    19. Giuseppe Varchetta, 2001. "Competences and Human Resources Empowerment in a Market-Driven Company. The Unilever Case," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    20. Giuseppe Cappiello, 2002. "Auction Pricing and Market-Space Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sym:journl:27:y:2002:i:2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Silvio M. Brondoni (email available below). General contact details of provider: https://www.unicusano.it/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.