IDEAS home Printed from https://ideas.repec.org/a/sym/journl/21y2002i1.html
   My bibliography  Save this article

Marketing in the Wireless Context

Author

Listed:
  • Lele Dainesi

    (Vodafone Italia)

  • Antonella Zucchella

    (University of Pavia)

Abstract

The first-generation mobile computing enabled analogue voice and no data, the second-generation enabled digital voice and some data the third-generation will enable digital voice and high-speed data, the fourth-generation should enable IP based voice and multimedia data. Then fifth-generation will involve all of the above, but the devices (as we know them) will begin to disappear and computing and communications should start making a leap to invisible or ubiquitous computing. The core issue for market players now is determined by the evolving nature of the wireless market in terms of users, focusing in particular on the re-thinking of market segmentation, according to new parameters and to the interpretation of users' needs.

Suggested Citation

  • Lele Dainesi & Antonella Zucchella, 2002. "Marketing in the Wireless Context," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
  • Handle: RePEc:sym:journl:21:y:2002:i:1
    as

    Download full text from publisher

    File URL: https://symphonya.unicusano.it/article/view/2002.1.06dainesi.zucchella
    File Function: First version, 2002
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Silvio M. Brondoni, 2003. "Network Culture, Performance & Corporate Responsibility," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    2. Jun-Chul Ha & Jun-Woo Lee & Jee Young Seong, 2021. "Sustainable Competitive Advantage through Entrepreneurship, Market-Oriented Culture, and Trust," Sustainability, MDPI, vol. 13(7), pages 1-14, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Silvio M. Brondoni, 2002. "Ouverture de 'Corporate Culture and Market Complexity'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Corpora.
    2. Silvio M. Brondoni, 2003. "Network Culture, Performance & Corporate Responsibility," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    3. Silvio M. Brondoni, 2006. "Corporate Gommunication and Global Markets," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Communi.
    4. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manufacturers," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    5. Nicola Bellini, 2008. "Market-Driven Management: the Policy Implications," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    6. Giuseppe Cappiello, 2002. "Auction Pricing and Market-Space Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    7. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    8. Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
    9. Silvio M. Brondoni, 2012. "Innovation and Imitation: Corporate Strategies for Global Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Innovat, pages 10-24.
    10. Elisa Rancati, 2005. "Global Markets and Time-Based Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Over-Su.
    11. Federica Codignola, 2006. "Global Markets and Contemporary Art," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Communi.
    12. Flavio Gnecchi & Margherita Corniani, 2003. "Demand Bubbles, Virtual Communities and Market Potential," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Marketi.
    13. Flavio Gnecchi, 2009. "Market-Driven Management, Market Space and Value Proposition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    14. Mauro Sciarelli, 2008. "Resource-Based Theory and Market-Driven Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    15. Sabina Riboldazzi, 2005. "Global Retailers and Competitive Customer Value," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Over-Su.
    16. Migliaccio Mirella & Francesca Rivetti, 2013. "Client Knowledge Opportunities for a Small Software Firm," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Global .
    17. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 1'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    18. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    19. Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    20. Flavio Gnecchi, 2005. "Brand Portfolio and Over-Supply," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sym:journl:21:y:2002:i:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Silvio M. Brondoni (email available below). General contact details of provider: https://www.unicusano.it/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.