Marketing in the Wireless Context
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- Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
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- Silvio M. Brondoni, 2003. "Network Culture, Performance & Corporate Responsibility," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
- Jun-Chul Ha & Jun-Woo Lee & Jee Young Seong, 2021. "Sustainable Competitive Advantage through Entrepreneurship, Market-Oriented Culture, and Trust," Sustainability, MDPI, vol. 13(7), pages 1-14, April.
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Keywords
Marketing; Internet; Wireless; Wireless Technologies; Mobile Communications; Industrial Age; Information Age; Convergence DOI:http://dx.doi.org/10.4468/2002.1.06dainesi.zucchella;All these keywords.
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