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Global Retailers and Competitive Customer Value

Author

Listed:
  • Sabina Riboldazzi

    (University of Milan-Bicocca)

Abstract

Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.

Suggested Citation

  • Sabina Riboldazzi, 2005. "Global Retailers and Competitive Customer Value," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Over-Su.
    • Handle: RePEc:sym:journl:80:y:2005:i:2
    as

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    File URL: https://symphonya.unicusano.it/article/view/2005.2.07riboldazzi
    File Function: First version, 2005
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    References listed on IDEAS

    as
    1. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    2. Pinhas Zusman & Michael Etgar, 1981. "The Marketing Channel as an Equilibrium Set of Contracts," Management Science, INFORMS, vol. 27(3), pages 284-302, March.
    3. Gaetano Mario Golinelli & Mauro Gatti, 2001. "The Firm as a Viable System," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Market-.
    4. Jean Jacques Lambin, 2002. "Strategic Marketing Revisited after September 11," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    5. Philippe de Woot, 2002. "The Challenges of Economic Globalisation: Business, Competition and Society," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Corpora.
    6. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    7. Musso, Fabio, 1999. "Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica [Channel Relationships and Buying Strategies of British Large Retaile," MPRA Paper 58508, University Library of Munich, Germany, revised 1999.
    8. repec:sym:journl:112:y:2002:i:2 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Silvio M. Brondoni, 2011. "Ouverture de 'Global Cities and Knowledge Management - 2'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Global , pages 1-5.
    2. Silvio M. Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Global Retailers, Market-Driven Management and Innovation," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 27-40, December.
    3. Sabina Riboldazzi, 2010. "Retail Policies in the Global Gasoline Market," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    4. Margherita Corniani, 2011. "Shopping Centres and Intangible Consumption in Global Cities," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Global .

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