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Exploring Partnerships for Social Innovation

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  • Mario Risso

    (Niccolò Cusano University, Rome)

Abstract

Even prior to the recent financial and economic slowdown many enterprises had adopted Corporate Social Responsibility (CSR) strategies to improve their relationships with customers, who are becoming more and more sensible to ethical values. Recently, companies are increasingly promoting social innovation through collaborative initiatives among business, non-profit organizations (NPO) and public institutions for improving CSR implementation strategies. Often, innovation stems from this new trend based on the cross-fertilization between economic and social actors. This article investigates how large retailers are shaping new approaches where economic and social aspects become mutually supportive to enhance their impact on local communities. The cases of 'solidarity stores' in France is an example of emerging innovation through contamination.

Suggested Citation

  • Mario Risso, 2012. "Exploring Partnerships for Social Innovation," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Innovat, pages 26-36.
    • Handle: RePEc:sym:journl:176:y:2012:i:2
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    File URL: https://symphonya.unicusano.it/article/view/2012.2.03risso
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    References listed on IDEAS

    as
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